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WKOE....ouch!!!

B

BobAltimari

Guest
Two spaces out of the basement with new direction? SHEESH!!!

I say simulcast WCMC on 106.3

(Or bring back DOX...or even WXXY)<P ID="signature">______________
I've done it all...HOO HOO...tell 'em, Fred!
FOX News Alert: YOU SUCK!!! Ya like apples?</P>
 
SOJO....ouch!!!

> Two spaces out of the basement with new direction? SHEESH!!!
>
>
> I say simulcast WCMC on 106.3
>
> (Or bring back DOX...or even WXXY)

How about Hot 106.3? ;)

With 106.3's terrible signal, going up against two live and local AC's, I'm not too surprised.

But the real story is the complete and utter failure of Sojo. The disappointing Fall book was expected, but could anyone have guessed that the station would actually go DOWN in it's second book? It has terrible numbers in Atlantic City, and no numbers at all in Philadelphia. Trying to serve all of South Jersey on that signal was a noble experiment. After all the hype, what went wrong?
 
Re: SOJO....ouch!!!

> But the real story is the complete and utter failure of
> Sojo. The disappointing Fall book was expected, but could
> anyone have guessed that the station would actually go DOWN
> in it's second book? It has terrible numbers in Atlantic
> City, and no numbers at all in Philadelphia. Trying to
> serve all of South Jersey on that signal was a noble
> experiment. After all the hype, what went wrong?

Hot AC as a format just doesn't build excitement from an audience. Maybe Radio & Records was on to something with labeling the station as Alternative in its ratings listings. At least there's a built in passionate audience that would go out of its way in the Philly suburbs to listen to their music. Even a 1 share in Philly and a 2.5 in Atlantic City would be major improvements on what they're getting now.<P ID="signature">______________
</P>
 
Re: SOJO....ouch!!!//Well, maybe.

I'm not saying that SoJo is doing well (I have no basis on which to make such a statement) but Philly 12+ ratings and Atlantic City 12+ ratings do not tell the story of SoJo's success or failure. In fact, no 12+ numbers could. They seem to be concentrating on a very distinct demographic group and in a very distinct geographic region (Burlington, Camden, and Gloucester Counties come to mind). Millennium may well have just the type of numbers they need to sell the station to just the type of advertisers they want to reach. Only Arbitron subscribers will ever have enough info to know whether the SoJo experiment is a success.

> > But the real story is the complete and utter failure of
> > Sojo. The disappointing Fall book was expected, but could
>
> > anyone have guessed that the station would actually go
> DOWN
> > in it's second book? It has terrible numbers in Atlantic
> > City, and no numbers at all in Philadelphia. Trying to
> > serve all of South Jersey on that signal was a noble
> > experiment. After all the hype, what went wrong?
>
> Hot AC as a format just doesn't build excitement from an
> audience. Maybe Radio & Records was on to something with
> labeling the station as Alternative in its ratings listings.
> At least there's a built in passionate audience that would
> go out of its way in the Philly suburbs to listen to their
> music. Even a 1 share in Philly and a 2.5 in Atlantic City
> would be major improvements on what they're getting now.
>
 
Re: SOJO....ouch!!!//Well, maybe.

> I'm not saying that SoJo is doing well (I have no basis on
> which to make such a statement) but Philly 12+ ratings and
> Atlantic City 12+ ratings do not tell the story of SoJo's
> success or failure. In fact, no 12+ numbers could. They
> seem to be concentrating on a very distinct demographic
> group and in a very distinct geographic region (Burlington,
> Camden, and Gloucester Counties come to mind).

Those three counties make up about 1/4 of the Philadelphia market. There's no way a station could be doing well in those counties and not get at least a 0.4 rating, which is the cutoff to be listed in R&R right now. For comparison, look at NJ 101.5, which DOES get big ratings 25-54 in those counties, and always shows up in the Philly ratings.

It's sort of like the Mix 95.7 situation, where people would say "well you can't judge the station on 12+". Well, you could, because, statistically, a station getting a 1 share 12+ can't be dominating in 25-54.

Sojo could be doing well in a small portion of the counties you mentioned, but it's not anywhere near reaching the full potential of that signal. I can't imagine Millennium is happy with it.
 
Re: SOJO....ouch!!!//Well, maybe.

> > I'm not saying that SoJo is doing well (I have no basis on
>
> > which to make such a statement) but Philly 12+ ratings and
>
> > Atlantic City 12+ ratings do not tell the story of SoJo's
> > success or failure. In fact, no 12+ numbers could. They
> > seem to be concentrating on a very distinct demographic
> > group and in a very distinct geographic region
> (Burlington,
> > Camden, and Gloucester Counties come to mind).
>
> Those three counties make up about 1/4 of the Philadelphia
> market. There's no way a station could be doing well in
> those counties and not get at least a 0.4 rating, which is
> the cutoff to be listed in R&R right now. For comparison,
> look at NJ 101.5, which DOES get big ratings 25-54 in those
> counties, and always shows up in the Philly ratings.
>
> It's sort of like the Mix 95.7 situation, where people would
> say "well you can't judge the station on 12+". Well, you
> could, because, statistically, a station getting a 1 share
> 12+ can't be dominating in 25-54.
>
> Sojo could be doing well in a small portion of the counties
> you mentioned, but it's not anywhere near reaching the full
> potential of that signal. I can't imagine Millennium is
> happy with it.
>

I hear what you're saying but I maintain that Millennium is trying something that we are just not able to judge. Like I said, the experiment may well be failing but I just don't believe that the numbers available to us will ever tell the story. Even if we had dayparts, demo breakdowns, etc. it might not be enough because I believe they are strongly targetting certain geographic areas.

If their experiment is failing, I wonder what format they could go with next? In conjunction with a good format, the signal could make the frequency a real player in both Philly and AC/Cape May.
 
Re: SOJO....ouch!!!//Well, maybe.

> I hear what you're saying but I maintain that Millennium is
> trying something that we are just not able to judge. Like I
> said, the experiment may well be failing but I just don't
> believe that the numbers available to us will ever tell the
> story. Even if we had dayparts, demo breakdowns, etc. it
> might not be enough because I believe they are strongly
> targetting certain geographic areas.
>
> If their experiment is failing, I wonder what format they
> could go with next? In conjunction with a good format, the
> signal could make the frequency a real player in both Philly
> and AC/Cape May.
>

1) 104.9 - The New DOX
2) 104.9 the Edge - Classic Alternative
3) 104.9 - South Jersey Classic Rock that really rocks!
4) Stereo 104.9 WRDR returns
5) The Eighties Channel, WXXY @ 104.9fm
6) Classical 104.9
7) 104.9........JACK FM???? (OK, I'm kidding here)
8) Pay Infinity and simulcast KYW
9) 104.9 FM Talk (pick up the shows that don't have clearance on WOND)
10) Cruisin' 92/105
<P ID="signature">______________
I've done it all...HOO HOO...tell 'em, Fred!
FOX News Alert: YOU SUCK!!! Ya like apples?</P>
 
Re: SOJO....ouch!!!//Well, maybe.

> > > I'm not saying that SoJo is doing well (I have no basis
> on
> >
> > > which to make such a statement) but Philly 12+ ratings
> and
> >
> > > Atlantic City 12+ ratings do not tell the story of
> SoJo's
> > > success or failure. In fact, no 12+ numbers could.
> They
> > > seem to be concentrating on a very distinct demographic
> > > group and in a very distinct geographic region
> > (Burlington,
> > > Camden, and Gloucester Counties come to mind).
> >
> > Those three counties make up about 1/4 of the Philadelphia
>
> > market. There's no way a station could be doing well in
> > those counties and not get at least a 0.4 rating, which is
>
> > the cutoff to be listed in R&R right now. For comparison,
>
> > look at NJ 101.5, which DOES get big ratings 25-54 in
> those
> > counties, and always shows up in the Philly ratings.
> >
> > It's sort of like the Mix 95.7 situation, where people
> would
> > say "well you can't judge the station on 12+". Well, you
> > could, because, statistically, a station getting a 1 share
>
> > 12+ can't be dominating in 25-54.
> >
> > Sojo could be doing well in a small portion of the
> counties
> > you mentioned, but it's not anywhere near reaching the
> full
> > potential of that signal. I can't imagine Millennium is
> > happy with it.
> >
>
> I hear what you're saying but I maintain that Millennium is
> trying something that we are just not able to judge. Like I
> said, the experiment may well be failing but I just don't
> believe that the numbers available to us will ever tell the
> story. Even if we had dayparts, demo breakdowns, etc. it
> might not be enough because I believe they are strongly
> targetting certain geographic areas.
>
> If their experiment is failing, I wonder what format they
> could go with next? In conjunction with a good format, the
> signal could make the frequency a real player in both Philly
> and AC/Cape May.
>
It is way to early to speculate on SoJo with only 2 books. I like the sound but they need to work harder to get the word out that they are there.
 
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