WKOW, radio group form partnership

[bigtalkradiofan]

http://www.madison.com/archives/read.php?ref=wsj:2005:12:23:538826:BUSINESS

WKOW, radio group form partnership

Clear Channel Radio-Madison and WKOW (Ch. 27), the local ABC television affiliate, will partner to report on weather, traffic and news beginning Jan. 1. In the initial agreement, WKOW will provide weather information services to Clear Channel, which operates six area radio stations, and their Web sites. ...

[Click link above for the rest of the WSJ newspaper article.]

 

[Darrel]

http://www.madi> son.com/archives/read.php?ref=wsj:2005:12:23:538826:BUSINESS
>
>
> WKOW, radio group form partnership
>
> Clear Channel Radio-Madison and WKOW (Ch. 27), the local ABC
> television affiliate, will partner to report on weather,
> traffic and news beginning Jan. 1. In the initial agreement,
> WKOW will provide weather information services to Clear
> Channel, which operates six area radio stations, and their
> Web sites. ...
>
> [Click link above for the rest of the WSJ newspaper
> article.]

This will replace the partnership CC Madison had with WISC/TV3, arguably the best TV news/weather operation in Madison. WKOW used to have a partnership with Mid-West Family (Magic 98, WTDY, et. al.) until Mid-West Family teamed up with WMTV/NBC 15 in the past year.

Before that, NBC 15 had a little bit of a partnership with Entercom (WOLX, WMMM), providing weather and some afternoon news briefs. While Entercom has now been getting its weather from the Weather Eye weather service, the afternoon news updates have been from... WKOW. Obviously, this will now change with WKOW's CC deal.