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WKOX/WXKS Ratings

R

robbbc

Well the switch to spanish radio has not done wonders for WKOX. They have slipped out of Boston's radio ratings listings for 12+. Of course it is early days and there's the issue of the signal upgrade.
 
robbbc said:
Well the switch to spanish radio has not done wonders for WKOX. They have slipped out of Boston's radio ratings listings for 12+. Of course it is early days and there's the issue of the signal upgrade.
Click to expand...
Does anybody outside the radio biz world know about this station ? I have not seen any adds about this station .
 
robbbc said:
Well the switch to spanish radio has not done wonders for WKOX. They have slipped out of Boston's radio ratings listings for 12+. Of course it is early days and there's the issue of the signal upgrade.
Click to expand...

The published online ratings only show 0.4 or better. They could be getting 0.3 and it wouldn't be published.

It was on in a convenience store/sandwich shop that I went into this past weekend... but I think not enough listeners have discovered it yet for good ratings. It will probably do somewhat better over time. Of course, some promotion would help. There are billboards around Boston for 800 WNNW out of Lawrence, but I haven't seen anything for Rumba.
 
Eli Polonsky said:
robbbc said:
Well the switch to spanish radio has not done wonders for WKOX. They have slipped out of Boston's radio ratings listings for 12+. Of course it is early days and there's the issue of the signal upgrade.
Click to expand...

The published online ratings only show 0.4 or better. They could be getting 0.3 and it wouldn't be published.

It was on in a convenience store/sandwich shop that I went into this past weekend... but I think not enough listeners have discovered it yet for good ratings. It will probably do somewhat better over time. Of course, some promotion would help. There are billboards around Boston for 800 WNNW out of Lawrence, but I haven't seen anything for Rumba.
Click to expand...

I've seen taxi cabs with ads for Rumba.

I have to wonder if listeners are filling out the diaries incorrectly. WNNW got decent ratings....i wonder if some of those are actually Rumba listeners filling out the forms incorreclty.
 
I think someone posted that the Taxi Cab promo is some kind of Clear Channel thing. Maybe they have advertising on cabs, or maybe a barter deal. They did it with Boston's Progressive Talk.

It just appears that these two stations are a write-off for Clear Channel. One of the worst aspects of the FCC / Ed Markey fiasco - Telecommunications Act of 1996.

There is a big market for Progressive Talk. The yahoo group is lively and NPR gets huge ratings. This was a clear and conscious effort by Clear Channel to - at first - put the programming on and try not to promote it,
then, to implode it and replace it with niche programming. Clear Channel has succeeded in doing two things:
---keeping the stations from getting ratings; ---keeping progressive talk away from the listeners who want it.
 
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