KTU makes the move from Rhythmic to the Top 40 panel on Mediabase.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
WKTU added to MB Top40 panel
- Thread starter ThatGuyOnTheRadio
- Start date
ThatGuyOnTheRadio said:
It makes you wonder if MediaBase moved them because KTU has become more CHR-ish, or because CHR has become more like KTU.
Can't believe that Clear Channel allowed this, cause now it looks like they're competing against themselves...
I would say that Top 40/CHR has gotten so Rhythmic that WKTU now fits more than the other way around. KTU would never play Nickelback, but now that Nickelback type groups are not hitting the CHR Top 20 KTU fits right in as a mainstream CHR.
it might be a good thing that nickelback isn't being played, other rock bands that are much better get some play, my chemical romance, linkin park. nickelback just is like ac/dc they recreate the same songs but with a few different words like no one will know the difference.
trock said:
They're keeping Jam'n 94.5 on the Rhythmic panel though, so it's competition, but at least it's not the exact same format - by letting KTU onto the Top 40 panel, it looks like they've got two mainstream CHRs in the same market competing against each other
I think they're trying to drive Now 92.3 onto the Rhythmic panel, leaving two Clear Channel stations on the Top 40/Mainstream panel that can be strategically programmed not to compete against themselves
Clear Channel isn't scared of 92.3 Now FM are they? As for Clear Channel doing this it doesn't seem smart in my opinion.
As for Boston and with Jam'n 94.5, if someone flipped to a hip hop format that is stays on top of it that would be a problem for Jam'n. Who could I see doing this is CBS Radio.
As for Boston and with Jam'n 94.5, if someone flipped to a hip hop format that is stays on top of it that would be a problem for Jam'n. Who could I see doing this is CBS Radio.
Here in Albany, WFLY (FLY 92) and WAJZ (JAMZ 96.3) are co-owned by Pamal Broadcasting... but the latter seems to lean more Urban rather than Rhythmic lately (no more Lady Gaga or Ke$ha? come on 
)... the former has been dropping its rock lean it had and going for more dance stuff as well (it almost sounded like a Hot AC from around 2005 to 2009).
Is Z100 trying to go for a rockish/Hot AC sound or something, maybe? Haven't listened online in a while...
)... the former has been dropping its rock lean it had and going for more dance stuff as well (it almost sounded like a Hot AC from around 2005 to 2009).Is Z100 trying to go for a rockish/Hot AC sound or something, maybe? Haven't listened online in a while...
Ken said:
Definitely - they signed on as direct competition to Z100, and originally most of their ratings came out of Z100's
People keep giving examples of CHRs and Rhythmics that are owned by the same company (Boston, Albany, etc.), but I can't think of any other market where the same company owns multiple CHR/Pop stations
Ken said:
It's not a format flip. KTU still sounds exactly like it has for the past couple of years. Mediabase just decided that the station fits better on the Pop panel than Rhythmic.
And yes, CC was scared of Now- that's why KTU sounds the way it does. Before Now signed on, KTU played almost no currents and lots of 80's and 90's gold. After Now signed on, KTU quickly became more recurrent and 2000's-focused to try and squeeze Now out. Of course, KTU is now one of the top-rated stations in the market. Interesting how what began as a flanking move ended up resurrecting a powerhouse.
^The only Hot AC-leaning songs I see on Z100's playlist are The Script/For The First Time (36x a week), What The Hell (30x a week), and Rolling In The Deep (16x a week)
Q102/Philadephia has evolved into a more "rockish/HAC sound", but I don't think Z100 has, at least not at this point
Q102/Philadephia has evolved into a more "rockish/HAC sound", but I don't think Z100 has, at least not at this point
S said:
If CC is scared of Now, CC should not have touched KTU and instead tweaked Power. Turn Power into a Rhythmic/CHR but still trying to sound more Urban then Pop (would get both Hot 97 and Now 92.3). Then this would make KTU have older rhythmic along with a couple new rhythmic. Just my opinion. But would it work better?
Ken said:
Turning Power into a Rhythmic CHR would have isolated the entire black listening audience in NYC (which is a lot of people lol)
atlantaboy said:
Saying they would lose ratings?
^No doubt - black listeners are extremely loyal to Urban - switching it to Rhythmic Top 40 would've pulled the rug out from under that whole community
atlantaboy said:
This is not about "letting" a station on a panel. The various monitoring / detection services like MediaBase and BDS make determinations of where a station best fits in terms of its participation in the national "format" charts.
When stations actually submitted playlists... adds, drops, moves... for R&R, FMQB, Hamilton, Gavin... there was actually station participation in the charts. Today, it's electronic monitoring and even electronic weighting based on ratings numbers by station, daypart, hour, even minute.
Stations don't sell advertising based on what "chart" or panel they are part of. In fact, the deader-than-radio music industry sustained most of the trades with ads and they still are major subscribers to electronic monitoring.
Radio station "format descriptions" come from Arbitron, based on a set of accepted format names Arbitron allows. A station may request a new format name be added, but Arbitron requires a certain minimum level of other stations to accept it. The Arbitron format names are often not the ones published on websites but they are the formats contained in Arbitron reports... which don't specify which panel a station is part of, because (outside of broad distinctions) advertisers don't care.
KTU being reclassified by MediaBase is much more about CHR moving more dance than KTU changing format (which it did not do). This has nothing to do with ratings, revenue or sales in my opinion.
- Status