WKTU Radio

[BJSteigner]

I would like to hear comments on KTU's ratings in the last booking.

What are they missing and is Jeff Z programming it correctly?

Comments Please

 

[lalumia]

> I would like to hear comments on KTU's ratings in the last
> booking.
>
> What are they missing and is Jeff Z programming it
> correctly?
>
> Comments Please
>
They're missing more broad appeal,mass appeal pop/dance records in the programming,like um,er,"Dance Floor",by,um,ME!
www.liquidmusicinc.com
P.S. Jeff Z rocks!

 

[TonySantiago]

> > I would like to hear comments on KTU's ratings in the last
>
> > booking.
> >
> > What are they missing and is Jeff Z programming it
> > correctly?
> >
> > Comments Please
> >
> They're missing more broad appeal,mass appeal pop/dance
> records in the programming,like um,er,"Dance
> Floor",by,um,ME!
> www.liquidmusicinc.com
> P.S. Jeff Z rocks!
>

I've said it many times before and I will say it again....MORE CURRENTS! LESS CLASSICS!

'KTU is fighting a "battle" against a low rated station (Mix 102.7) since they have similar formats with the dance oldies. While 'KTU DOES play some new music, they are more focusing on the older "brand" trying to compete and in the process are falling into the hole with Mix.

I honestly don't think this is a result of Jeff Z's programming. I've met Jeff Z. a LONG time ago and think he is a good guy and we actually think pretty similar when it comes to dance music. The problem I see lies more in the sales department. They look at the numbers, compare them with Mix and figure that Mix has put a "dent" into their programming. With that in mind they want to keep to that target audience and dive even harder into the classics and do obscene things like that 3:00 "Flashback" with Broadway Bill Lee that at times break format.

It's the sales department that, in effect, is holding back what could be a power station in New York if they could just realize by leaning current and new, they would actually GAIN an audience and surprisingly not lose what little that they have now. It would also make Jeff Z. a programming "guru" since it would give him the flexibility to put on the newer music.

You can't say that the music isn't out there. Just go 50 miles east to Party 105.3. THAT is what 'KTU has to sound like, along with perhaps 20% of the classics that they have already been branded with.

TONY SANTIAGO

 

[JustinCase]

KTU has decent and money making demo numbers, they are probably being limited like Tony said by management and sales, but also let's not forget... There just hasn't been the bumper crop of good, mass appeal hit bound dance tracks that defined a lot of the 90's. The few that are, are played on pop stations to death and clear channel sales and management I'm sure is telling them, don't undercut Z100's ratings and billing either...

A musical swing away from retro is needed and it wouldn't hurt to have dance tracks be popular again to get the type of station you all want ktu to be, but the current musical climate just isn't presently there... everyone is on a retro kick, with all these turn back the clock 80's 90's and now variety hit stations like jack, that its got everyone focusing too much on what has been and not enough on what could be... its a trend and soon it will be over like always!<P ID="signature">______________
Can I sleep now?</P>

 

[lalumia]

Click the Link!

> KTU has decent and money making demo numbers, they are
> probably being limited like Tony said by management and
> sales, but also let's not forget... There just hasn't been
> the bumper crop of good, mass appeal hit bound dance tracks
> that defined a lot of the 90's. The few that are, are
> played on pop stations to death and clear channel sales and
> management I'm sure is telling them, don't undercut Z100's
> ratings and billing either...
>
> A musical swing away from retro is needed and it wouldn't
> hurt to have dance tracks be popular again to get the type
> of station you all want ktu to be, but the current musical
> climate just isn't presently there... everyone is on a retro
> kick, with all these turn back the clock 80's 90's and now
> variety hit stations like jack, that its got everyone
> focusing too much on what has been and not enough on what
> could be... its a trend and soon it will be over like
> always!
>
http://www.radio-info.com/mods/board?Post=669341&Board=dance

 

[TonySantiago]

> KTU has decent and money making demo numbers, they are
> probably being limited like Tony said by management and
> sales, but also let's not forget... There just hasn't been
> the bumper crop of good, mass appeal hit bound dance tracks
> that defined a lot of the 90's. The few that are, are
> played on pop stations to death and clear channel sales and
> management I'm sure is telling them, don't undercut Z100's
> ratings and billing either...
>
> A musical swing away from retro is needed and it wouldn't
> hurt to have dance tracks be popular again to get the type
> of station you all want ktu to be, but the current musical
> climate just isn't presently there... everyone is on a retro
> kick, with all these turn back the clock 80's 90's and now
> variety hit stations like jack, that its got everyone
> focusing too much on what has been and not enough on what
> could be... its a trend and soon it will be over like
> always!
>

Just read this post Justin and I applaud it.

If it wasn't for the fact that 50 miles east is a dance station that is just kicking major butt out there and sounds the best that it ever has, then we wouldn't have a local comparison (at least on a terrestrial basis) on what WE want here in NYC vs. this whole "retro" thing (which really has gone on for the last 10 years here on 'KTU).

TONY SANTIAGO

 

[Jeffrey]

In the mid to late 90's KTU did not play all the classics as it currently does.My question is when did this classic kick begin? It is so boring to hear 3 fms on this classic dance bandwagon.Between KTU, MIX and even LITE it's a ridiculous classic dance war in NYC.Does the market really support this or do these programmers really think they're on to something?Just curious cause I don't get it.........

 

[JustinCase]

Yikes old post rehashed... I still stick by my thoughts on the topic and as for Party out on the Isle, it doesn't have all the competition and overlapping of stations and sounds as here in the city...

 

[NJMike]

Seriously...enough with the classic dance!! There is honesty no need for THREE full-powered big city stations to format classic dance music. Their playlists become quite overdone and stale. How many times do we have to hear Donna Summer's "Hot Stuff" or "Bad Girls" - my guess is that Mix, KTU and Lite - each - will play these at least once a day. Ridiculous.However, I'm sure these stations probably did their research on what types of music and specific songs fair better to listeners and those are the ones they play. But I'd like to know who they are sampling - women in their 30s and 40s??? I don't believe the market can support having all three of these stations very much longer - since Lite is #1 (and continues to hold its own), KTU or Mix is going to have to bite the bullet and soon. The remedy: 103.5 - KTU should return to where they started 10 years ago - a focus on contemporary dance, mixing in some 90s dance and some R&B in its playlist, and leaving the classic dance for Studio 54 on Sunday nights.102.7 - Mix should take on Lite completely and flip to mainstream AC while re-branding itself as "Sunny 102.7"NY radio station programmers: HELP! Give us listeners what we want!

 

[TonySantiago]

and as for Party out on the Isle, it doesn't have all the competition and overlapping of stations and sounds as here in the city

THOUGH, I am curious to see the Nassau-Suffolk demos regarding 'KTU and 'NEW. 'KTU and 'NEW still reaches into Western Suffolk and perhaps Central so it would be interesting just to see where Party 105 holds up against them.

NY radio station programmers: HELP! Give us listeners what we want!

Unfortunately NJMike, it's not about what WE want :'( It's all about the advertisers and THAT is why radio is so out of touch with the listeners and NO wonder why as much of a struggle satellite radio is having, they have made some sort of mark on getting to specialized fans such as us to tune in.

 

[lalumia]

radio also looks at SoundScan to see what's selling,and current dance isn't selling; radio tends to reflect the street; in the 70s, disco ruled the cash registers at the music stores; that is no longer the case,and it's used as a barometer as to what the masses want...

 

[Jeffrey]

radio also looks at SoundScan to see what's selling,and current dance isn't selling; radio tends to reflect the street; in the 70s, disco ruled the cash registers at the music stores; that is no longer the case,and it's used as a barometer as to what the masses want...

While I agree with you, classic dance isn't selling. If KTU based it's format on what was selling they would gear more towards hip, hop.

 

[JustinCase]

KTU had some marked improvement in the trends for the last three months...

 

[lalumia]

classic dance isn't selling now, but many of those tracks sold over a million singles each or more, indicating a constituency which, contrary to some opinions, is still living, breathing, buying products,and listening to the radio...99.9% of current dance has no proven constituency.......

 

[davideduardo]

Sales is really irrelvant in radio today. What is important is not how a song charted or whether it sold, but whether listeners want to hear it today. If it is still a hit, then it is played.

 

[TonySantiago]

99.9% of current dance has no proven constituency

I wouldn't give it THAT high of a percentage. Core fans of dance that listen to Party 105 will tend to STAY GLUED to that dial. It's the question of how many core fans are there. Giving that high of a percentage makes it sound like only 6 of us love current dance. By no means am I saying that there IS a proven constituency but as more awareness comes down the pike, more people will come around to dance. There just has to be another strong trend like it was during disco and freestyle. And I think today's dance music can have that. It's really a matter of the CHR's being more dance friendly and not by just playing Cascada or Madonna, though at least some presence is better than none.

Sales is really irrelvant in radio today

I had to think about this one. David, do you mean sales of music? Or radio billings that is irrelevant. I just want to answer this properly.

 

[davideduardo]

Sales of music is what I meant, Tony. Sorry for the sloppy writing. Radio is song-based, and at the moment, trackable-by-market sales is album based. So we have no information form sales as to what songs people like, or who is buying the CD. Downloads of singles can not currently be broken down geograpically, so the best way to find out is to talk to the listeners, not measure sales.

 

[lalumia]

album based sales tell us that hip hop, rock ,country and pop are quite viable...the same cannot be said for dance, numbers wise....

 

[Hamp]

radio also looks at SoundScan to see what's selling,and current dance isn't selling; radio tends to reflect the street; in the 70s, disco ruled the cash registers at the music stores; that is no longer the case,and it's used as a barometer as to what the masses want...

While I agree with you, classic dance isn't selling. If KTU based it's format on what was selling they would gear more towards hip, hop.

I really think Hip-Hop is starting to play itself out and it isn't getting the sales like it used to. The tide is beginning to turn.

 

[lalumia]

the tide has turned towards the Dixie Chicks, Barry Manilow , il Divo, and American Idol,certainly not towards increased dance sales, sad to say......