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WKXX Gadsden Hot AC or Top 40?

I thought Mix 102.9 Gadsden WKXX was a HOT AC station? They even play the Hot AC version of Rick Dees on Sundays. If it is Hot AC, why are they playing Flo-Ryder, Kanye West, Rhianna, Cassie and Christina Milian in their rotation?
 
I'm not sure what they are supposed to be. What I do know about the station is that they edited certain songs a lot more than other stations do. However, it has been a long while since I last listen to Mixx so this practice may have changed by now.
 
Not to be nitpicky, but it's Flo Rida.

Hot AC can get away with playing Rihanna, Cassie and Christina Milian, but Flo Rida and Kanye West is taking it a little too far. I'm seem to recall them playing "Miss New Booty" by Bubba Sparxx a couple of years ago.
 
To the best of my knowledge it is a Hot AC which leans more toward CHR in the afternoon/evening. It is heavily dayparted all around, with John Tesh even running during the day. Please correct me if I'm wrong...
 
whitfm said:
To the best of my knowledge it is a Hot AC which leans more toward CHR in the afternoon/evening. It is heavily dayparted all around, with John Tesh even running during the day. Please correct me if I'm wrong...

They do John Tesh, but they also have a DJ giving weather reports and events in the area. According to Wikipedia, WKXX is Adult Top 40. I can understand the CHR lean with 103.7 Q moving its tower closer to Birmingham so that the Q doesn't reach Gadsden quite as well.

WKXX is way more CHR as an adult top 40 than WSTR Atlanta was in the early 2000s. If there was away to move that former country now rock station in Centre over closer to Gadsden, get a new signal altogether, or flip the Gadsden repeater station of WHMA Anniston, then WKXX could be pure top 40, and make this new station adult contemporary (with John Tesh on there).

Northeast Alabama already has another Hot AC station, WVOK Anniston, but not a pure Adult Contemporary or Lite Rock station. Since Gadsden is kind of an older skewing town, I think a pure adult contemporary station would work fine and leave WKXX to be pure top 40 for the Gadsden/Anniston area.
 
When WQEN moved into Birmingham, WKXX went from a traditional hot a/c station to technically being a Top 40 station, but they are VERY similar to the way WZYP in Huntsville is programmed. They are Hot a/c during the mid-day and Top 40 in the afternoon and evening after around 5pm or so. If I had to choose one over the other I would classify Mix 102.9 as a Top 40 simply because Hot a/c station don't play any crossover hip hop/rhythmic songs like they do. On the topic of Huntsville, I would love to see WRSA stay pure AC as they are and Star 99.1 go Hot a/c and see WZYP stay Top 40 all day long. I get tired of WZYP sounding like a completely different station after 5pm. Other Top 40 stations in all neighboring markets sounds a lot better than them because they stay true to their format all day long.

On the topic of 105.9 in centre moving closer toward Gadsden, it can be done now that 105.9 in Birmingham has moved to 105.5. They won't be able to move it too much closer because of 106.1 WTAK, but I don't see why they couldn't move in maybe 5 miles or so west-southwest from where the current tower site is now. That would move the city grade in to cover almost all of the Gadsden metro and improve the signal in Anniston as well. The powers that be over there should really take a look at that posibility. I also agree with JSU that WVOK could go pure AC and WKXX go pure top 40 and it would work great for that market.
 
Not to tread too heavily on others' properties, but...

- The WZYP music formula is one that Cumulus likes a lot. So much so that they copy it at nearby stations WHHY/Montgomery, and, to a lesser degree, WWWQ/Atlanta.

- 105.9 has a construction permit to move their transmitter closer to the Piedmont area.

- WKXX's signal is sometimes weak in the Anniston/Oxford area. With all of the hills, there is sometimes interference from the south from WVRK/Columbus. In the same way, WVOK's signal can also be weak in Gadsden due to interference from WSIX/Nashville. Neither station has a heavy focus on their opposing cities, although they can occasionally be seen in either place! :)
 
Looks like rock 105.9 Centre has a repeater at 98.3. They also serve Rick and Bubba mornings for the Gadsden area. Still, I don't see why Clear Channel or the local company that owns WQSB and WKXX create an AC station from unused frequencies in the area and make WKXX top 40. I mean, WKXX could still play some retro 90s tracks and still air Meadowbrook Baptist at 11AM on Sundays and Rick Dees at noon, but air the top 40 CHR version instead.
 
whitfm said:
Not to tread too heavily on others' properties, but...

- The WZYP music formula is one that Cumulus likes a lot. So much so that they copy it at nearby stations WHHY/Montgomery, and, to a lesser degree, WWWQ/Atlanta.

- 105.9 has a construction permit to move their transmitter closer to the Piedmont area.

- WKXX's signal is sometimes weak in the Anniston/Oxford area. With all of the hills, there is sometimes interference from the south from WVRK/Columbus. In the same way, WVOK's signal can also be weak in Gadsden due to interference from WSIX/Nashville. Neither station has a heavy focus on their opposing cities, although they can occasionally be seen in either place! :)

I see what you mean. Here in Jacksonville, WKXX can sometimes be hard to pick up in buildings, but can be heard fine in the car. Even if the area never gets a pure AC station, I think WKXX could still work with the format it has. But, the need to get rid of John Tesh evenings and get a live DJ there if they are going to be a pure top 40 at night. If they really want to put a dent in WVOK's ratings, WKXX should try to put like a small 25 watt repeater station in Jacksonville aimed directly for the college croud at Jax State.
 
whitfm said:
Not to tread too heavily on others' properties, but...

- The WZYP music formula is one that Cumulus likes a lot. So much so that they copy it at nearby stations WHHY/Montgomery, and, to a lesser degree, WWWQ/Atlanta.

- 105.9 has a construction permit to move their transmitter closer to the Piedmont area.

- WKXX's signal is sometimes weak in the Anniston/Oxford area. With all of the hills, there is sometimes interference from the south from WVRK/Columbus. In the same way, WVOK's signal can also be weak in Gadsden due to interference from WSIX/Nashville. Neither station has a heavy focus on their opposing cities, although they can occasionally be seen in either place! :)

Unfortunately you are right. Cumulus does like the WZYP style music formula a lot. They are doing the same thing on many of their "Top 40" stations. Personally I would like to see them doing a pure Top 40 in the Huntsville market instead and let one of the other 2 AC stations have the Hot A/C side of things. The Huntsville market is saturated enough with AC between WAHR and WRSA to have WZYP pretending to be Hot A/C during the day too.

I am aware of the construction permit to move 105.9 closer to the Piedmont area. They have had that CP since before the 105.9-105.5 switch in Birmingham and Tuscaloosa. But when I mentioned moving 105.9 in Centre closer west-southwest, I meant from that construction permit they have now. From what I can see, they should be able modify the construction permit they have granted to them now to move it about 3 or 4 miles or so west-southwest from where it currently is. It's not much, but it would improve things some. That is unless there is some other reason that I'm overlooking that would prevent that.

I totally agree. A translator for WKXX in Oxford/Anniston would be a good thing. Same goes for one in North Gadsden for WVOK. The two stations need to be a player in both cities instead of one or the other. I would love to see all the stations in the Gadsden/Anniston area get together and petition to become an arbitron rated market. There are enough stations and certainly enough population to warrant that.

Looks like rock 105.9 Centre has a repeater at 98.3. They also serve Rick and Bubba mornings for the Gadsden area. Still, I don't see why Clear Channel or the local company that owns WQSB and WKXX create an AC station from unused frequencies in the area and make WKXX top 40. I mean, WKXX could still play some retro 90s tracks and still air Meadowbrook Baptist at 11AM on Sundays and Rick Dees at noon, but air the top 40 CHR version instead.

I'm not aware of a repeater on 98.3 that is rebroadcasting 105.9 in Centre, but I do know that they are now simulcasting on 98.3 WTXO in Ashland. That is a full power station though, not a repeater. It still only puts a rimshot signal into Anniston, so that doesn't help the weak signal in that area very much. A translator to fill the gap would be great, or maybe try to move 98.3 in Ashland a little further north. I would have to look into that though to see if that could be done.

Correct me if I'm wrong, but didn't Clear Channel sell all of their Gadsden properties already? WGMZ was the last one and it sold last year right? I think the market is all private owned now.
 
Hmm Everyone makes a really good point I think WKXX is trying to do what Hot 105 did in Montgomery and

thats be all things to everybody. It can work When I was at WKMX in enterprise The station would be Hot AC

until 7 then flip to a CHR. I don't think WKXX will ever flip to a Top 40 because lets think about the Gadsden

market. Could a CHR be sold in that market I would say No. I just don't see businesses on broad street

playing Flo-Rida or Soulja Boy. But As we all know in this business things can change in the blink of an eye.


Not to stray off topic But JSU5381 I passed your suggestion on to the PD about DM Live on sundays.

Thanks
The Shady Nation
Hot 103.5
 
Shady said:
Hmm Everyone makes a really good point I think WKXX is trying to do what Hot 105 did in Montgomery and

thats be all things to everybody. It can work When I was at WKMX in enterprise The station would be Hot AC

until 7 then flip to a CHR. I don't think WKXX will ever flip to a Top 40 because lets think about the Gadsden

market. Could a CHR be sold in that market I would say No. I just don't see businesses on broad street

playing Flo-Rida or Soulja Boy. But As we all know in this business things can change in the blink of an eye.


Not to stray off topic But JSU5381 I passed your suggestion on to the PD about DM Live on sundays.

Thanks
The Shady Nation
Hot 103.5

Thanks man.
 
Shady said:
I don't think WKXX will ever flip to a Top 40 because lets think about the Gadsden

market. Could a CHR be sold in that market I would say No. I just don't see businesses on broad street

playing Flo-Rida or Soulja Boy.

I dunno... I would have to disagree. I think they could sell it pretty well. There are lots of people in the 18-34 demo who live, work, own businesses, etc in Gadsden and they don't currently have an outlet. The city has grown and changed quite a bit and continues to do so. I think there is room for a CHR/Top 40 now. Besides, they are already playing Flo Rida and Soulja Boy as well as many other hip hop crossover artists on WKXX in the afternoon and evenings and they seem to be selling it just fine. I would love to see WKXX go for CHR/Top 40 all day. Let WVOK have the A/C side (If only they could get a translator or something to improve coverage in Gadsden.) Change the name to something CHR-ish like "Channel 102-9," or "102-9 The Boxx". That would work well with their current call letters. I would love to see them bring something to the market for the younger audience to listen to because right now there's NOTHING for young people to listen to in that city except for WKXX after about 4 or 5pm. They could dominate the market on the 18-34 audience and rack up on revenue.
 
I dunno... I would have to disagree. I think they could sell it pretty well. There are lots of people in the 18-34 demo who live, work, own businesses, etc in Gadsden and they don't currently have an outlet. The city has grown and changed quite a bit and continues to do so. I think there is room for a CHR/Top 40 now. Besides, they are already playing Flo Rida and Soulja Boy as well as many other hip hop crossover artists on WKXX in the afternoon and evenings and they seem to be selling it just fine. I would love to see WKXX go for CHR/Top 40 all day. Let WVOK have the A/C side (If only they could get a translator or something to improve coverage in Gadsden.) Change the name to something CHR-ish like "Channel 102-9," or "102-9 The Boxx". That would work well with their current call letters. I would love to see them bring something to the market for the younger audience to listen to because right now there's NOTHING for young people to listen to in that city except for WKXX after about 4 or 5pm. They could dominate the market on the 18-34 audience and rack up on revenue.



Well I see your point roll tide . O don't get me wrong when I was a Kid we had the all mighty super Q and yeah Im with you it would be great to see a top 40 back in good old G-rock.

But growing up in that town I just can't see it being a money maker. As I said I could be wrong.

I will go on record and say I hope I'm wrong. When the Q was there we would go out to events not just to see the show but to see the Jock too. It would be great to see that again in Gadsden
 
RollTide said:
Shady said:
I don't think WKXX will ever flip to a Top 40 because lets think about the Gadsden

market. Could a CHR be sold in that market I would say No. I just don't see businesses on broad street

playing Flo-Rida or Soulja Boy.

I dunno... I would have to disagree. I think they could sell it pretty well. There are lots of people in the 18-34 demo who live, work, own businesses, etc in Gadsden and they don't currently have an outlet. The city has grown and changed quite a bit and continues to do so. I think there is room for a CHR/Top 40 now. Besides, they are already playing Flo Rida and Soulja Boy as well as many other hip hop crossover artists on WKXX in the afternoon and evenings and they seem to be selling it just fine. I would love to see WKXX go for CHR/Top 40 all day. Let WVOK have the A/C side (If only they could get a translator or something to improve coverage in Gadsden.) Change the name to something CHR-ish like "Channel 102-9," or "102-9 The Boxx". That would work well with their current call letters. I would love to see them bring something to the market for the younger audience to listen to because right now there's NOTHING for young people to listen to in that city except for WKXX after about 4 or 5pm. They could dominate the market on the 18-34 audience and rack up on revenue.

That's what I am talking about. If they were to put in a small transmitter in Jacksonville so students in the dorms at Jacksonville State can pick up WKXX's signal, it could be a great success. I don't know whose idea it was to put John Tesh on that WKXX, but they need to cut it out. If they have to have something syndicated on weeknights, they should do Romeo's Playhouse instead. However, I would rather them utilize the graduates from the communications department at JSU and have someone who graduated from there work dj at night for experience. No, I don't expect anyone to stay in Gadsden radio for the rest of their lives, but Gadsden would be a great small market to start out in.
 
Not only is there no true top 40 outlet in Gadsden, there is no urban or rythmic outlet in that city. We already have plenty of country stations.
 
Now See JSU Your pullin at my heart I love the urban format. If it were possible I will put an Urban on the air for

the Gadsden - Jacksonville area. Well maybe one day Gadsden radio will change ;D
 
Shady said:
Now See JSU Your pullin at my heart I love the urban format. If it were possible I will put an Urban on the air for

the Gadsden - Jacksonville area. Well maybe one day Gadsden radio will change ;D

You can get Nick Nice on the hypothetical station. By the way, what happened to Nick Nice at 103.7 the q? He's like David Neal at Fox 6, here one day and then gone the next without any explination.
 
jsu5381m said:
You can get Nick Nice on the hypothetical station. By the way, what happened to Nick Nice at 103.7 the q? He's like David Neal at Fox 6, here one day and then gone the next without any explination.

Very weird situation. He never explained a lot about it on his website but he did say it had something to do with a blog he posted on there one time. He's the stadium announcer for the Birmingham Barons this season.
 
Nick is a good friend of mine we started at the Q around the same time. I was his first intern. Actually I started off as Luka's Intern but she left.

Anyway long story short Nick is real good people. Im not gonna tell his business I will just say him and Clear Channel could no longer agree.


As to having a radio station maybe You the radio vets could tell me. How would one see about putting a station together?


My Apologies for straying off topic its just really nice to have a discussion with out people dragging others thru the mud.
 
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