R
Radio_Realist
Guest
"They could have thrown KEG parties."
At the time I was there, I produced a set of jingles based on the theme "Stop sipping tea and tap the Keg!". That was when WTAE was the top MOR station that used slogans like "Take tea and see". They never got on the air.
I had a local beer distributor signed up for a series of commercials for the weekend based on "Tapping the Keg". It was a complex deal, with the beer distributors sharing costs with local bar owners who were booking live bands. We'd list three or four bands that were playing at which bars, with the listing sponsored by the distributor, and the distributor using co-op money from the beer companies plus a kick-back from the bar owners. No specific brand of beer would ever be mentioned in the ads, just copy like "the XYQ band is tapping a keg at the ABC bar on Jefferson Avenue". The station management turned it down.
At the time I was there, I produced a set of jingles based on the theme "Stop sipping tea and tap the Keg!". That was when WTAE was the top MOR station that used slogans like "Take tea and see". They never got on the air.
I had a local beer distributor signed up for a series of commercials for the weekend based on "Tapping the Keg". It was a complex deal, with the beer distributors sharing costs with local bar owners who were booking live bands. We'd list three or four bands that were playing at which bars, with the listing sponsored by the distributor, and the distributor using co-op money from the beer companies plus a kick-back from the bar owners. No specific brand of beer would ever be mentioned in the ads, just copy like "the XYQ band is tapping a keg at the ABC bar on Jefferson Avenue". The station management turned it down.