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WLDB Milwaukee Goes From AC to Hot AC

G

Gregg.

Milwaukee joins Minneapolis as a big Midwest market with no AC station. WLDB, which had called itself B93.3, using a smiling bee as its mascot, now calls itself "Trending Radio 93.3 Today's Best Music." A check of the playlist shows very few songs from before 2000. WLDB is now competing with WMYX in the Hot AC format. Milwaukee also has three Top 40 stations.

http://formatchange.com/wldb-becomes-trending-radio/

The station also axed a female co-host on the morning show.

http://www.jsonline.com/entertainme...ding-in-at-wldb-fm-b99473893z1-298456071.html

I guess I don't understand why AC is #1 in NYC and Philadelphia, and very big in other markets. Yet a market like Milwaukee has no stations aimed at the 40+ woman, who makes up a substantial chunk of the coveted 25-54 demographic.
 
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