WLEC 1450 AM

[Tim]

The Music of Your Life for today’s 75-year old in reality is top 40 hits of the 60’s and 70’s. Music styles change often as time goes by. To rely on any radio station for music that appeals to an increasingly older and smaller and smaller audience is an exercise in frustration. Radio, as beaten up as ad revenues are today, is still trying to be a profitable business.

 

[b-turner]

Agreed. The only reason a station changes format is because what they have on the air was not working. In short, the listener counts only after the dollars to pay the bills have come in. Listeners alone do not mean income. There has to be enough listeners in the age groups advertisers want to reach in order to sell the contract for commercials that pay the bills and you need somebody to locate, sell and service those businesses.

The format is not my cup of tea but I respect it. My parents listened to just this sort of format. In my Dad's later years he listened to a lite rock station that was oldies based. He couldn't believe I knew the songs. Even when I told him this was the stuff I was playing in top 40 radio in 1978, and that he complained about back then, he said he couldn't believe his musical tastes had changed so much. Then he mentioned he really liked Bob Seger and Barry White, The Eagles and a few others. I made him a CD of Beautiful Music because he had been a fan. One listen and he said he'd better not play it in the car or he might doze off. This from a guy that loved his beautiful music station. In fact the TV went off and the FM beautiful music went on for the evening meal without fail. He passed at age 91.