WLFM getting their name out any way they can

[almaniac27]

http://www.cleveland.com/metro/index.ssf/2012/11/hardin.html

http://fox8.com/2012/11/14/driver-holding-idiot-sign-breaks-her-silence/

http://www.newsnet5.com/dpp/news/lo...holds-idiot-sign-for-second-day-of-punishment

All articles mention Archie Berwick from WLFM standing next to the idiot with her idiot sign, channel 5 even led with that angle. Looks like the new guys are placing their chips on a guerilla marketing strategy.

 

[74WIXYGrad]

Now if their morning man could get command of the English language. After I heard him say "I have been called a idiot many times," it took away from any credibility Archie had.

 

[1sttimecaller]

Smart move.

 

[AllMightyVoice]

The cleveland.com article gives you double morning personality bang for your buck, mentioning Archie and then also including a quote from court spokesman Ed Ferenc.....how do ya like that??

 

[VODood]

Newspapers are dead. Who's reading those? Not most of 87.7's target. TV trumps print. If only the "morning man" would have held up a banner with his station logo/call letters or wore a tee shirt with logo. On the video you have no idea who he is. Radio 101. C'mon, man!

 

[CleveFan]

Archie was trying to protest the word idiot, not much of the driver involved. A lot of people on the station's FB page are calling for him to be fired. A good try for him to reach out, but I'm not sure if it succeeded.

 

[HHH]

If this is their idea of how to get publicity for their station, it is pretty sad.

 

[Jim4Rock]

"A station for Clevelanders built by Clevelanders" Let's get real on air talent on 87.7. Archie is not a Clevelander. Wasn't he from CBS New York? Maybe Mike Gallagher is still job hunting from 107.3's demise. I have a better name for the woman who drove on the sidewalk.. fiscal idiot..

 

[vjm]

"A station for Clevelanders built by Clevelanders" Let's get real on air talent on 87.7. Archie is not a Clevelander. Wasn't he from CBS New York? Maybe Mike Gallagher is still job hunting from 107.3's demise. I have a better name for the woman who drove on the sidewalk.. fiscal idiot..

Mike Gallagher (aka Mike Kessler) is doing morning news/traffic updates for WHK these days.

Coincidentally, 1420 runs SRN's nationally syndicated Mike Gallagher Show from 9a-12p weekdays

Different guys, obviously.