• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WLIB Traffic Shows More Red Ink

F

fred flintstone

Guest
Traffic.com, the company that provides traffic for WLIB, the Emmis stations, and CBS-owned TV stations still is losing money. All Access says their 1st quarter loss jumped from $8.33 to $9.327 million, despite such cost-cutting measures as using part-timers (to avoid providing benefits), cutting back on costly "extras" like road units and aircraft, shutting down their local operatings center part-time and collecting traffic data from their central ops center near Philly and feeding pre-recorded traffic reports from their Phily area studio (where local announcers read traffic data off the company website). CBS-TV stations buy the company's maps and graphics for morning show traffic reports but keep their link to co-owned Metro Network's/Shadow Traffic for traffic info. Traffic.com revenue has gone up but - this is a bad sign - the more they take in, the bigger their loss. Traffic.com is number three radio traffic provider behind Shadow and Clear Channel's Total Traffic. However, Traffic.com's main business is operating road sensors to transportation agencies and providing data to GPS providers.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom