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WLIT-FM

A

alex4490

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I was reading on the New York board reagrding WLTW's 106.7 Holiday music situation and was wondering the same thing when or if WLIT will start its 100% Holiday music/ QUESTION: WILL IT BEGIN at the same time, last year which was November 1st or will they be smart enought to do it the Friday, the week before Thanksgiving? Thoughts?
 
prob the same day as last year. its just to get a start on who can get Christmas music on first. just want i want taking my Halloween decorations down.
 
So, you're saying flipping the station the Friday before Thanksgiving is smart. Yet last year WLIT has it's highest winter book since it started the Christmas music.

Truth is, just like in showbusiness any publicity is good publicity. No AC station in the country flips on November 1st because "people demand it." While there is a lot of groaning and a lot of talk about how terrible it is they're playing Christmas music so early, everyone knows where the Christmas music is.

Come December when everyone's in the mood for Christmas music, they know where to go. Everyone has been talking about it.

So they lose a few listeners for a couple weeks but they're setting themselves up for a gigantic month of December.
 
Hmmm...If they got their highest rastings with Christmas music in October or November, do you think a station that plays all Christmas music, all the time would work? Maybe have personalties with names like Charlie Donner and Harvey Blitzen.

What do you think?
 
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