WLIT slowly re-adding '70s?

[CurtisNEPA]

Looking at the playlists, it appears that with the shift back to regular AC from their "My FM" moniker, they are starting to add more '70s to the playlist. Other stations playing the same format doesn't even play anything from that decade anymore, that's including a high rated AC station out of Philadelphia. I think it's a mistake to add "sleepy" 70's music mixing in with the current stuff because it will totally alienate the younger end of the audience, especially when the '70s are being phased out from the format.

Songs from the decade heard on the station include(but not limited to).

Gloria Gaynor - I Will Survive
Player - Baby Come Back
The Bee Gees - How Deep Is Your Love?
The Bee Gees - Stayin' Alive
ABBA - Dancing Queen
Billy Joel - Piano Man

When they were "My FM", they were strictly 80's to now. Now that it's shifted back to "Lite" and Deliliah back on the station's lineup, I think the station is trying to cater to older listeners because there are other stations that are playing the same modern stuff.

Other iHeart AC stations also play '70s, some of them deeper(Also remember we used to hear some sleepy Motown tunes couple years ago?)

So for a station to shift back to its old name, I guess I'm totally classifying it "Gold AC", or "Soft AC".

 

[TheBigA]

Other iHeart AC stations also play '70s, some of them deeper(Also remember we used to hear some sleepy Motown tunes couple years ago?)

We're seeing this in some other cities as well. The problem is it will steal listeners from other formats.

 

[Saul the Iguana Killer]

iHeart adding 70's to WLIT will not hurt any of their other stations in Chicago, they have no other station playing those songs here.

 

[TheBigA]

iHeart adding 70's to WLIT will not hurt any of their other stations in Chicago, they have no other station playing those songs here.

That's not the point. It's not those songs. It's the demographics those songs attract. They are currently listening to other formats because they don't just like those songs. They like a diverse group of songs that aren't all getting played on the same station. But when they have the option of those songs, they may stop listening to their other choice, and be drawn to these songs again.

In other cities when those songs are played again on an AC station, they take listeners away from other formats. We'll see what happens in Chicago.

 

[JeremyAndrews]

Are you hearing these on the air or on the stream? The stream is completely different from what gets played on the radio overnights. Goes into a blackout.

On the air, they run the national Premium Choice log overnights and I think some weekends. You might hear some more “Sleepy 70s” as you mentioned during those hours.

 

[Groove1670]

Looking at the playlists, it appears that with the shift back to regular AC from their "My FM" moniker, they are starting to add more '70s to the playlist. Other stations playing the same format doesn't even play anything from that decade anymore, that's including a high rated AC station out of Philadelphia. I think it's a mistake to add "sleepy" 70's music mixing in with the current stuff because it will totally alienate the younger end of the audience, especially when the '70s are being phased out from the format.

Songs from the decade heard on the station include(but not limited to).

Gloria Gaynor - I Will Survive
Player - Baby Come Back
The Bee Gees - How Deep Is Your Love?
The Bee Gees - Stayin' Alive
ABBA - Dancing Queen
Billy Joel - Piano Man

When they were "My FM", they were strictly 80's to now. Now that it's shifted back to "Lite" and Deliliah back on the station's lineup, I think the station is trying to cater to older listeners because there are other stations that are playing the same modern stuff.

Other iHeart AC stations also play '70s, some of them deeper(Also remember we used to hear some sleepy Motown tunes couple years ago?)

So for a station to shift back to its old name, I guess I'm totally classifying it "Gold AC", or "Soft AC".

The key is strong songs from that decade. Stayin' Alive, Dancing Queen, and I will survive are familiar titles and still test well. I have a large office that listens (women 30-49) to us and I occasionally ask them how are we doing? Great! ...don't drop KC and the Bee Gees.