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Maybe what goes around comes around....45 years ago in Cincinnati, the #1 station played everything from the Beatles to Frank Sinatra and got a 70 share at nights--and this was on AM. Maybe the day of fragmented audiences has peaked?
My contact [and thus—the "inside skinny"] on WLKI has diminished over the years, but FOR ALL of its life under Lake Cities Broadcasting, "FM's Best" was just that. WLKI has long-held the well-deserved and tenaciously-earned distinction as being one of the VERY-FINEST small market stations serving the "Fruited Plain"—in programming savvy, technical exercise, AND... LOCAL sales superbity! Although its ownership has changed to area businessman—Stephen Swick, many from the prior dynasty are still gainfully-employed there, so I remain confident [even from afar] that the time-honored axiom—"There's a method to this madness" still applies to any programming decision they make. WLKI has prospered so richly in the past by being a station that has successfully served the needs of multiple tastes within their county, and they have found some downright ingenious ways of doing that.
Notwithstanding the addition of a couple FMs in even-smaller populated adjacent counties to serve the Country Music audience, it also appears that this Class A FM is, in reality, THREE broadcast outlets. Yes, the "trendsetting" continues from atop the hill north of Angola... WLKI has managed to discover a truly-beneficial justification to invest in the sullied science fair project aka—"HD Radio". They've ingeniously turned the IBOC debacle into an intra-building STL of sorts, added TWO maximum-facility FM analog translators that rebroadcast U-Rock and ESPN Radio, and [ching] Angola gets a three-for-one from 100.3 via 92.7 and 101.3. IIRC, the Swick Broadcasting folks executed this stroke of technical brilliance WELL BEFORE the large market Corporate Radio barons finally tired of their HD Radio folly and decided to attempt the same maneuver. Not that I necessarily approve of low-coverage digital FM serving as a virtual STL for even-lower coverage analog FM, I suppose this scheme benefits the public in a FAR BETTER fashion than said translators serving as a technical collection plate for religious radio shills... CHEERS, WLKI!
WLKI sounded SO GOOD when they had the "Musicradio" jingles. It would be awesome if they would use them again, even if on weekends (if they still run oldies on weekends).
Maybe what goes around comes around....45 years ago in Cincinnati, the #1 station played everything from the Beatles to Frank Sinatra and got a 70 share at nights--and this was on AM. Maybe the day of fragmented audiences has peaked?
Is that the station that has Brett Briscoe on the morning show. He's the one that got run out of Connersville for his drinking binges, who liked to hit parked cars and run from the law. I guess Angola was a good spot for him to hide at.
The difference (Chief) between WSAI in the 60's and WHUM is that WSAI would play siingles that charted on the Hot 100 (and perhaps a local band and/or a "hitbound" record, but WHUM plays an eclectic mix of stuff, much of it is stuff never heard before.
Top 40 radio in the 60's and 70's would indeed play country crossovers, but Ray Stevens "Misty" or Charlie Pride's "Kiss and Angel Good Morning" is about as bluegrass/country as it got.
"Best of the 80's and 90's" means 1880's and 1890's. Bruce plays a lot of uncharted material. If ind it interesting. Like the mix of big band era music.
If I had the old WSAI with my buddy Trusty Dusty I would listen. Most of "my music" is True oldies these days. Jesus Oldies is Good all the time, and all the time Jesus Oldies is good. I am learning to shush like Shannon.
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