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Buffalo WLKK-FM NOW WZGR-FM

lanceventa said:
the FCC LMS does not allow three letter call letters so WZGR is a placeholder in the filing system for the actual call change to WGR-FM.
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This is very interesting. Will the station ever have to use WZGR? When does this placeholder situation happen? For instance, was there a placeholder when R1's WLNK became WBT-FM? I've never heard of a call letter placeholder like this.
 
In the filing it's explained:
Three Letter Call Sign Request
Audacy License, LLC (“Audacy”), the licensee of station WLKK, Wethersfield Twnshp, NY (Fac. ID No. 9250) (the “Station”), hereby requests that the call letters of the Station be changed to WGR-FM. Audacy is also the licensee of WGR(AM), Buffalo, NY (Fac. ID No. 56101). Section 73.3550(f) of the Commission’s rules provides that “a call sign of a station may be conformed to a commonly owned station holding a three-letter call assignment (plus FM, TV, CA or LP suffixes, if used).” At the direction of Commission staff, this underlying application uses the four-letter call sign WZGR as a placeholder for the Station, which staff has noted will be manually changed to WGR-FM in LMS upon filing.
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edit: sorry K.M., I was posting this while you posted the above.
 
so am i correct in that they will never actually be assigned the WZGR calls, even as a placeholder, and therefore never actually use them on air?
in other words, only a placeholder in filing paperwork? i wonder what placeholder WBT-FM had.
edit: answered below.
 
amos1001 said:
This is very interesting. Will the station ever have to use WZGR? When does this placeholder situation happen? For instance, was there a placeholder when R1's WLNK became WBT-FM? I've never heard of a call letter placeholder like this.
Click to expand...
The WBT-FM calls already existed in the LMS because of their use on 99.3 Chester SC prior to December. In that case it was an exchange filed
 
amos1001 said:
so am i correct in that they will never actually be assigned the WZGR calls, even as a placeholder, and therefore never actually use them on air?
in other words, only a placeholder in filing paperwork? i wonder what placeholder WBT-FM had.
Click to expand...
They are NOT in any circumstance becoming WZGR. Audacy simply needed to file ANY set of available calls with the instructions to make 107.7 WGR-FM because you cannot just apply for a set of non-existant three letter calls.
 
lanceventa said:
The WBT-FM calls already existed in the LMS because of their use on 99.3 Chester SC prior to December. In that case it was an exchange filed
Click to expand...
gotcha! so probably when WDZK changed to WBT-FM there would have been a like placeholder.
and re: your above comment, yes i got you. it makes perfect sense. i simply had never heard that before.
 
The LMS system also won’t let a station apply for a K or W call in the “wrong” geographic area. A couple of years ago when Cumulus flipped 93.3 in DFW from KLIF-FM to WBAP-FM (to simulcast the AM) it had to enter bogus KFHH call letters and request a manual change to WBAP-FM.
 


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