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WLKR AAA - Good or bad?

C

cARLOS Blake

Guest
Hadn't seen anyone comment about WLKR's format change. Curious on thoughts if 95.3 fm changing from AC(or whatever they were) to Triple A, was a good move. I myself don't believe so. From White Stripes to Indians Promo to Gomez to "To Your Health" then top of the hour news( :eek:) seems like too much "jousting of the generations"(sorry Mitch Albom). The jocks sound like they're having fun with the whole "goth/ska" thing like a cross between 89X & WVNO, but it's like giving tattoos & body piercings to an AM station. When they got rid of their "light hits & oldies", they pretty much thumbed their noses at their old faithfuls(although they're not the only ones guilty of that around these parts lately). I say good move by 92.1 to jump their chess piece onto that equitable Oldies demo nonetheless & come to the 40 & up's rescue.
 
I like it. It's different from all the other cookie-cutter yawners. The new music is kind-of exciting...aside from The River in Winsor, who else in the entire region is playing new(er) rock-based artists?
I'd say the rock-based AAA format segues into their sports(Indians,for example) better than a soft a/c.
U2, DMB, Tom Petty or even Gomez and Guster before or after a Tribe game sounds better than Whitney Houston, Celine Dion, Kenny Loggins, ect.
As far as the news goes...as a local station in a small market, regardless of format, you gotta do news, right? I think so.
No doubt 92.1's move to Oldies was a good idea...not sure if "The Wolf" fits...but it's fun music and fills the hole.
 
When will such an AAA station pop up in the Cleveland area? I like hearing what WLKR's done, even as the short-spacing between WFHM/95.5 makes it an adventure to pick it up with a basic attenna. Besides, WCPZ is essentally a CHR-leaning Hot AC station. Wanna bet that they go to CHR with the new owners?

There's one other note to the change. WLKR also dropped the Dial-Global feed, plugging in several new local jocks on an almost 24/7 basis. I don't know if the overnights are VT'ed; they likely are (night guy Martin Davis is on from 8p-5:30a?), but it sounds better that most.

The "To Your Health" thing, IIRC, is just a commentary/ad for Fisher-Titus Hospital, and that's been a staple on the station forever.

As for news, they now air more than WLEC! Plus, it's affiliated with WEOL's newsroom, so having the capacity to do actualites doesn't hurt. Now, I agree that the ABC newscasts and Paul Harvey (!) are out of place, but they's been an ABC affil for decades. Both should probably move over to WKFM/96.1, where the country format would mesh better with Paul, at least.

- Nathan Obral
 
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