Are you talking about ratings for WBT on FM? It’s only been on FM a few months, you can’t compare it to longstanding AM stations in a different market.
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WLNK Upgrading Signal
- Thread starter CLTRadio
- Start date
Those few months have already had their ratings published, for each month of this year so far, and I heard it wasn't so much of an improvement putting WBT on FM. Compare the numbers from before & after the swap. WBT had a 6% gain in the past 5 months, but WLNK dropped about 80% ... Images attached
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Looks like Radio One was looking to sell 100.9 & 99.3 all along and likely never had any serious intention of keeping Mix! They prioritized WBT.
To quote the late great Paul Harvey: "...and now you know the rest of the story!"
radioinsight.com
I bet they are trying to unload 1110 as well.
To quote the late great Paul Harvey: "...and now you know the rest of the story!"
Radio One Sells Mix Charlotte Duo To Pair Of Christian Operators
Radio One is selling the two halves of Hot AC "Mix 100.9/99.3" WLNK Indian Trail NC and WMXG Chester SC
radioinsight.com
I bet they are trying to unload 1110 as well.
The last sentence says Radio 1 will retain the WLNK calls. So the question is where do they go, 1110 or out of market? That leaves Radio 1 with just 3 FM’s and 2 AM’s. One of the AM’s has no format. I have a feeling 1110 will be the next to be sold. They’re probably doing the redirect to attract a buyer.
It’s obvious there was no format planned for 1110. Remember the move to FM happened in early December and it was likely planned long before that.
Sorry for the Mix folks who are losing their jobs.
It’s obvious there was no format planned for 1110. Remember the move to FM happened in early December and it was likely planned long before that.
Sorry for the Mix folks who are losing their jobs.
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Why not when it’s the only conservative News/talk station in the market?
OK, point taken. However, my point is WBT– FM is not exactly a startup. They basically moved from a.m. to FM believing that would help. So far I don’t see any gain again this is not a startup station we’re talking about just a move.
I was in the town where the station started and realized I hadn't tried it. Not much of a signal there.
How far away is that? Their current broadcast tower is in Matthews NC which is like 10-15 miles away from where I tried listening.
Per google map's distance tool, the Matthews WLNK tower is 33.46 miles from the center of Albemarle, NC.
Well that makes sense, 30 miles is about the limit for good reception on most Class A - FM stations
Tony Katz. Replaced Mark Levin at the start of the year
Tony Katz & The Morning News
Using pop culture and comedy, host Tony Katz entertainingly works his way through hard news and current events, making the complex easy to understand and exposing political and media hypocrisy along the way. Tony focuses on right vs. wrong instead of right vs. left. He has signed both sides of...
wibc.com
By the by, WBT airs Glenn Beck and Jesse Kelly "best of" shows on weekends. So I guess they still hold the rights in this market if they ever want to pursue syndicated talk on 1110?