Bengalsfan said:greg.hahn said:And how are you ever going to make that money back on a station with high overhead? You can't. There is no way to make the math add up to make sense.
Added to the fact that WHAS has a very big stick. Even on their worse day, they cover the market better than any other signal because of the 50kW. It would be a tough row to hoe beating them. However, that's not saying it can't be done.
In Dallas/Fort Worth, its 60 miles across from the east to the west side of town. So, it isn't too uncommon for an owner to broadcast the same signal on multiple full-power stations (not really translators, they may all be 50kw (or 100kw on FM where its more common).