Today I was out in the western burbs and thought I would listen to WSPY 1480... wow, they were virtually at the noise. Much worse than even a few months ago.
So I decided to tune over to the FM and see what they had to offer. Holy cow, you would not believe the number of spots being aired on that station! It was horrendous! I gritted my teeth and listened for about 25 minutes. During that time, they played ONE song. The rest was a mix of national ads (the same ones played several times), PSAs, self promotions, and the "Sponsor Wheel". First they promo'd the Sponsor wheel several times. For this, they read off the name of every single advertiser. It sounds like someone reading the phone book! (This cannot possibly be effective advertising for any of their sponsors). Then they actually played the sponsor wheel game for the third caller (I could not believe they actually had three calls-- maybe it was the same guy calling three times until he got in). The prize was $22 (yes, twenty two dollars). An electronic sound effect was played to mimic the sound of the wheel turning. The guy did not win. The announcer said they were adding anothe $2 to the pot, so the prize next week would be $24. Unbelievable.
So, you see, radio can actually be even worse than WLS. Hard to believe, but true.