It has been reported that WLS FM suffered the most in the "Holiday Ratings" From Dec 3.2 to Holiday 2.2, Down 1.0 and down to #18 on the list. I don't see how this could be good thing? Me thinks it is time to turn on the Mikes and start playing the "Oldies"! Also it looks like those youngsters (25-50 yrs old) are not buying according to the latest information. Revenue went South!
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WLS AM/FM SOLD
- Thread starter Dr Wayne
- Start date
The move to classic hits from oldies was a mistake. You have legendary air talent who aren't associated with the music they are playing, and you can hear the same music on several other stations.
A 4 something share before the switch and a 2.2 now? I would imagine the 25 to 54's aren't much better.Jan Jeffries turned a well liked, well programmed station into a disaster.
A 4 something share before the switch and a 2.2 now? I would imagine the 25 to 54's aren't much better.Jan Jeffries turned a well liked, well programmed station into a disaster.
What we "see" ratings wise 6+ does not result in advertising buys. The various sub demo groups is what agencies buy. I can only assume WLS FM is targeting a 25 to 54 demo. Assuming music from high school is what you are playing 54 - 14 = 40. 2013 - 40 = 1973. Anything before is "too old" I am too old to be in the target demo. The marketers at the companies that hire the ad agencies are not interested. When I was in high school, the "money demo's" were older, now that I am older the "money demo's" younger. I guess that's how capitalism works.
Oh me, why not just use satellite radio's channel 5 or 6? Or you can develope a record collection of singles and then pull out the ones you never hear on the air and play them. Or check you tube. Radio demographics drive their format and formats must cater to age groups that do the most buying. Cheers. If there's anything you don't hear and can't find maybe I can help.
C
cspotrun
Guest
Dr Wayne said:
GET A CLUE! people have heard these songs from 40-50 years ago A Million Times THE DIFFERENCE IS PERSONALITY!...if you've got A John Records Landecker,Fred Winston and Dick Biondi...LET THEM do what they are FAMOUS FOR...ENTERTAIN PEOPLE! or save your money and hire a Card Reading Monkey.
WhoDat! said:
They don't even need the "monkey", just run an automated computer. It's horrible what's been done at WLS-FM. Such great talent and they don't let them do anything.
...of course, it's entirely possible that Cumulus is keeping Biondi/Landecker/Winston under contract strictly to prevent somebody else from cranking up an operation that would whip WLS-FM at their own ratings game. That's why some stations (WCFL included) used to buy American Top 40 and dump the show into the post-Midnight hours of Saturday and Sunday ("TWO??!!?," Kasem intoned)...radioman148 said:
Ultimajock said:
I don't think that is the case. I don't believe Cumulus uses contracts, but you bring up an interesting point.
If another station was smart they would hire those guys and bring back the oldies. They'd have the entire format to themselves.
I just don't understand the reasoning behind WLS FM's move to strictly classic hits last October. WCBS FM, KRTH and WOGL all play mainstream "oldies" meaning Motown, 70's pop,etc in addition to the usual rock oriented songs and they are all doing fine.
I wonder if Jan Jeffries will back off on that very limited format and return the station to it's former glory. Great air talent who don't do much of anything and a very tedious sounding station. Huge mistake. Haven't seen the 25 to 54's, but the 6 plus sure reflects the changes.
I wonder if Jan Jeffries will back off on that very limited format and return the station to it's former glory. Great air talent who don't do much of anything and a very tedious sounding station. Huge mistake. Haven't seen the 25 to 54's, but the 6 plus sure reflects the changes.
The problem is with the agencies and their customers. Most of marketers do not aim for the over 55 demos. They are interested in the sub 54 demos. The plus 6 ratings we see mean nothing revenue wise. You could be a "top 5" 6+ station and not a top 5 in the "money demos" and be out billed by a sub 15 6+ station that has the demographic that the agencies want. Sometimes getting older has disadvantages. I know. I live north of the Atlanta market and we only have one classic rock station that pretends to be a classic hits station.
On March 15, 2013 WIRL Peoria is swiching to an Oldies Format. Would it not be nice to heve the BIG 89 switch from Talk to an Oldies format and put on Winston, Biondi, Landecker and the rest of the crew. They could play the top 89 of different years and the Silver Dollar Top 20! Keep the Classic Rock on 947 or turn that into talk.
}Dr Wayne said:
Why would Cumulus give up the $13 million of WLS billings to put a 55+ music format on an AM station?
First, nobody under about 65 would seriously listen to music on AM.
And nobody under about 65 would listen to 60's era "Silver Dollar Survey" songs on an AM ever.
Billings would be dismally low; no agency buys 65+.
Jason Roberts said:
I think we can safely sum this up:
The ad agencies won't buy stations that play the music from the 50s,60s & 70s even though most of the people from that age group are living longer.
In Chicago since WLS-FM changed their format last fall I listen to the 60s channel on sirius/XM or my ipod.
For the record, my daughter who is in her 30s & most of her friends love the oldies.
If this is the way it is, so be it. We have the other alternatives that I listed above. Goodbye over the air radio!
Unfortunately, I doubt Sirius XM makes a lot of money on those channels, but given the larger platform and the ability to have hundreds of channels (unlike any traditional terrestrial radio market), I can see where it would make sense to do it.
However, I've heard 50's on 5 and 60's on 6. Not bad, but could be better in some areas.
However, I've heard 50's on 5 and 60's on 6. Not bad, but could be better in some areas.
cyberdad said:
I actually had a "Silver Dollar Survey Club" membership card when Sam Holman created it in the early 60s. Wish I still had it.
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