I've noticed that WLS-FM has been tinkering around with new jingles and sweepers. The latest TOH jingle positions the station as "Music Radio" - and I have to admit, I found it to be really cool. Especially given that it was during Biondi's show last night and was followed by an actual 60s hit (and not some 80s hair band crap tune).
However, they don't seem to have settled on a given set of jingles/sounders.
My intuition is that this is just a San Francisco thing and it doesn't even make much sense there. Aside from 2 weekday segments, KGO is pretty much all-news now. And they'll get clobbered by KCBS. That was a lose/lose: the lose the significant talk audience they had and they will lose badly in news to KCBS A/F. I know that they wanted to lower the demos, but this would not seem to be the best way to do that.
Here in Chicago, there is already so much competition on the all news front. Cumulus would never gain any traction that way. Not to mention that KGO did not/does not have all of the popular syndicated shows that WLS has. Clear Channel holds the rights to those programs (i.e. Rush, Hannity, etc.) in the Bay Area and airs them on KSFO.
So, no, I do not see that happening here.
However, they don't seem to have settled on a given set of jingles/sounders.
Dr Wayne said:Looks like Cumulus in some markets are making their stations semi news. Do you think that WLS AM might become a semi news station? Does anyone know why they are doing this? I Think they just did this in SF.
My intuition is that this is just a San Francisco thing and it doesn't even make much sense there. Aside from 2 weekday segments, KGO is pretty much all-news now. And they'll get clobbered by KCBS. That was a lose/lose: the lose the significant talk audience they had and they will lose badly in news to KCBS A/F. I know that they wanted to lower the demos, but this would not seem to be the best way to do that.
Here in Chicago, there is already so much competition on the all news front. Cumulus would never gain any traction that way. Not to mention that KGO did not/does not have all of the popular syndicated shows that WLS has. Clear Channel holds the rights to those programs (i.e. Rush, Hannity, etc.) in the Bay Area and airs them on KSFO.
So, no, I do not see that happening here.