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WLS dream lineup - this is what they SHOULD do...

K

kevinkelly

Mornings (5-9) - Tommy Edwards (with guest appearances for Uncle Lar on Animal Stories)
Middays (9-12) - Dave and Marti
Middays (12-3) - Greg Brown
Afternoons (3-7) - the John Records Landecker Music Explosion (yes, let him do what he did at WIMS, talk every other song and play whatever)
Evenings (7-12) Dick Biondi

Overnights (12-5) - anyone but Scott Shannon. Get rid of his syndicated thing and let Tommy Edwards and John Landecker and Dick Biondi program the music.

Nobody gets canned unless they wanna leave and the station gets to shine with the right people in the right places. I'm from Arkansas and listened to the skywave in the mornings and evenings. I never cared as a kid who was on middays, cause I never heard WLS then.

Or, budgets being what they are, give two people severance, and only have one midday announcer from 9-2 and JRL 2-7.

Comments?
 
No offense, but do we really need Dave & Marti? Edwards & Lujack would be great in the morning. Fred Winston would be a fine addition to mid days. In any event, return Dick Biondi to 7PM and bring back his Friday Night Request Show which as Bob Sirott has stated is "appointment listening!"
 
radioman148 said:
No offense, but do we really need Dave & Marti? Edwards & Lujack would be great in the morning. Fred Winston would be a fine addition to mid days. In any event, return Dick Biondi to 7PM and bring back his Friday Night Request Show which as Bob Sirott has stated is "appointment listening!"
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And 20th in the target demo for its time slot.
 
Mark Jeffries said:
radioman148 said:
No offense, but do we really need Dave & Marti? Edwards & Lujack would be great in the morning. Fred Winston would be a fine addition to mid days. In any event, return Dick Biondi to 7PM and bring back his Friday Night Request Show which as Bob Sirott has stated is "appointment listening!"
Click to expand...

And 20th in the target demo for its time slot.
Click to expand...

People in the target demo come home from work play with their kids and watch TV in the evening. Do you think Greg Brown, Fogel, or Shannon's ratings at that time would be much different? Landecker may get an early "curiosity" bump, but his ratings down the line probably won't be much different.
Jan Jeffries wants Biondi to quit, that's why he was put in the late night time slot. They won't fire him because the PR would be horrendous.
Jan Jeffries has no idea what Chicago people want nor does he care.
 
You don't think Jeffries does any market research? (I know, I know, all the research is wrong, Arbitron is wrong and any PD should only listen to Radio-Info board posters and frequent request line callers). Most of the "people of Chicago" aren't listening to WLS-FM.
 
I didn't say all the research was wrong. What I was talking about was their target demo in the evenings. Do most people listen to as much radio at home in the evenings as they do when they're on their way to & from work or in some cases at work?
 
The people who aren't listening in that daypart don't count. Biondi is 20th among the people in that demo who are listening to that daypart.
 
But the person above said "target demo". As I said, I don't think you'll find the others doing much better in that time slot with the "target demo".
 
radioman148 said:
But the person above said "target demo". As I said, I don't think you'll find the others doing much better in that time slot with the "target demo".
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The target demo for sales is 25-54. 20 stations are doing better in that demo.
 
radioman148 said:
I didn't say all the research was wrong. What I was talking about was their target demo in the evenings. Do most people listen to as much radio at home in the evenings as they do when they're on their way to & from work or in some cases at work?
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Whatever the case, there are only and exactly 100 shares of radio listening available at any time. Based on share (and not rating) the ranking of stations shows which ones have more of the available audience at any given time, irrespective of whether there are more or less people listening to the radio.

As mentioned, in 7 to Midnight, WLS-FM was bettered by 20 other stations in 25-54 because more of the available listeners was listening to each of those 20 than to WLS FM.
 
As I previously asked, would any of the others on WLS-FM get better ratings at that time?
We know that Jan Jeffries loves Landecker. It will be interesting to see if after his initial curiosity bump, Landecker gets better ratings.
 
I'll go back to the original concept (if perhaps not intent) of the thread and have a little fun with it. Assuming we put in a rule about not mixing decades, I'll give this as my "60s dream team"

6-9am: Mort Crowley
9-noon: Clark Weber
Noon-3pm: Art Roberts
3-6pm: Larry Lujack
6-9pm: Ron Riley
East of Midnight: Bob Hale

Weekends/Fill Ins: Gene Taylor, Chuck Buell, Gary Gears, Yvonne Daniels (not sure if all of these were actually on in the 60s. In the same vein, if Fred Winston was on WLS as early as the 60s, I'd add him to my dream team "varsity" somewhere.)
 
cyberdad said:
I'll go back to the original concept (if perhaps not intent) of the thread and have a little fun with it. Assuming we put in a rule about not mixing decades, I'll give this as my "60s dream team"

6-9am: Mort Crowley
9-noon: Clark Weber
Noon-3pm: Art Roberts
3-6pm: Larry Lujack
6-9pm: Ron Riley
East of Midnight: Bob Hale

Weekends/Fill Ins: Gene Taylor, Chuck Buell, Gary Gears, Yvonne Daniels (not sure if all of these were actually on in the 60s. In the same vein, if Fred Winston was on WLS as early as the 60s, I'd add him to my dream team "varsity" somewhere.)
Click to expand...

Fred Winston didn't come to WLS until 71. Gears and Daniels were 70s also. What about Dex Card & "The Card Party"
 
radioman148 said:
cyberdad said:
I'll go back to the original concept (if perhaps not intent) of the thread and have a little fun with it. Assuming we put in a rule about not mixing decades, I'll give this as my "60s dream team"

6-9am: Mort Crowley
9-noon: Clark Weber
Noon-3pm: Art Roberts
3-6pm: Larry Lujack
6-9pm: Ron Riley
East of Midnight: Bob Hale

Weekends/Fill Ins: Gene Taylor, Chuck Buell, Gary Gears, Yvonne Daniels (not sure if all of these were actually on in the 60s. In the same vein, if Fred Winston was on WLS as early as the 60s, I'd add him to my dream team "varsity" somewhere.)
Click to expand...

Fred Winston didn't come to WLS until 71. Gears and Daniels were 70s also. What about Dex Card & "The Card Party"
Click to expand...

Thought about Dex....given that some of my "honorable mentions" were early '70s...I guess he'd be in. I also thought about Jim Dunbar (too brief of a tenure, although we went on to a great career later at KGO) and Bernie Allen (more of an MOR guy) or Don Phillips (also MOR).
 
radioman148 said:
You forgot to mention one of the originals-- a guy named Dick Biondi.
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OOPS! My bad! My VERY bad. I think I may have gotten distracted and omitted the obvious for the 9-midnight spot (and the time slot itself).
 
radioman148 said:
Did you wait there from morning (Crowley) to night (Biondi) to get those? What year was that?
Click to expand...

1960. And yes, I cornered Crowley at about 11 AM and Biondi in the afternoon.
 
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