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WLUM-FM Milwaukee call sign

Back to my point. Unless there is some print media article that is linkable and which refers to the slogan, Wikpedia will still call it an unverified source.

I am not the one you need to convince.
 
I saw WLUM DJ Michelle actually talk about this in her goodbye message. You are indeed correct We Love U Milwaukee is exactly what she said.

If you dig around, there's a few old trade magazines from years ago that mention it (courtesy of the David Eduardo collection). Probably a better source if the Wikipedia editors are being bitchy about it. They typically don't like social media sources.
 
... if the Wikipedia editors are being bitchy about it. They typically don't like social media sources.

Thank you for essentially repeating what I said, since so few apparently paid attention the first time! :)

Maybe your choice of words will get the point across. Otherwise, I may have to start swinging a 2x4 around.
 
Thank you for essentially repeating what I said, since so few apparently paid attention the first time! :)

Maybe your choice of words will get the point across. Otherwise, I may have to start swinging a 2x4 around.

I actually tried to find your earlier post again, but it got buried in all this drivel. This thread definitely veered off into nonsenseland, so I figured I might as well get back to the point.

This thread was starting to look like they were playing elevator music on 1110 AM.
 
K-Love also didn't change the call letters of WPLJ New York City, for some reason
I did Google that for myself.

I don't know if this is true but it sounds plausible

When station owners their stations to another station owner they can put a legally binding rule in the sale contract that prohibits the change of call letters - most often if the station has a historical call sign the seller can put a stipulation to prevent the buyer from changing the the call letters.

Is this true? I don't know but it sounds plausible.
 
When station owners their stations to another station owner they can put a legally binding rule in the sale contract that prohibits the change of call letters - most often if the station has a historical call sign the seller can put a stipulation to prevent the buyer from changing the the call letters.

Is this true? I don't know but it sounds plausible.
Historical relevance is NOT why K-Love has kept any of the call letters it has retained. It does so because of the "meaning" of the call letters and/or to attempt to retain the audience left behind, especially as it runs out of available call letters that hold relevance to "K-LOVE" or "AIR 1".

IF K-Love wanted its flagship brand on the best signal in Milwaukee, they would've put it on 102.1 over 93.3, HOWEVER they actively prefer to acquire a brand that shares some demographics which in case the AC format of 93.3 gives them the ability to convert listeners to their brand and literally convert them religiously... Which is why they kept WPLJ on New York instead of the WKLV-FM calls they had on their previous rimshot signal in the market. Even if just once an hour, a listener hearing "WPLJ New York" makes them think they're still listening to the former Hot AC (not as much now as it was in 2019).

Similarly, in Dallas had they acquired any other station they would have utilized the KLUV calls they acquired from Audacy. But 94.9 KLTY is the heritage Christian AC brand that means more in that market.
 
I don't know if this is true but it sounds plausible

When station owners their stations to another station owner they can put a legally binding rule in the sale contract that prohibits the change of call letters - most often if the station has a historical call sign the seller can put a stipulation to prevent the buyer from changing the the call letters.

Is this true? I don't know but it sounds plausible.

Well, we know from the merger of Entercom and CBS Radio into Audacy that in markets where CBS kept the call letters on their television stations there was a provision that grandfathered the calls on the radio stations for fixed periods of time and/or if any of those stations were subsequently sold or changed formats (which is why 660 in New York City is now WHSQ)*, so I suppose such a clause could be legally binding.

More often, the selling party transfers calls they want to keep to another station they own, forcing the new owner to change calls. Since selling WPLJ was part of Cumulus exiting the New York City market, and those calls had no heritage anywhere else, I suspect they just abandoned them and EMF didn't bother changing them.

(* - @fybush can explain it better than I can.)
 
Well, we know from the merger of Entercom and CBS Radio into Audacy that in markets where CBS kept the call letters on their television stations there was a provision that grandfathered the calls on the radio stations for fixed periods of time and/or if any of those stations were subsequently sold or changed formats (which is why 660 in New York City is now WHSQ)*, so I suppose such a clause could be legally binding.

More often, the selling party transfers calls they want to keep to another station they own, forcing the new owner to change calls. Since selling WPLJ was part of Cumulus exiting the New York City market, and those calls had no heritage anywhere else, I suspect they just abandoned them and EMF didn't bother changing them.

(* - @fybush can explain it better than I can.)
Wait, isn't 880 in NYC now WHSQ? 'Cause 660 is still WFAN.
 
When you sell a station, you give up all control of what happens to that station. There's very little that a seller can put into a contract that's legally binding on a buyer, because the FCC is very sensitive to any indication that anyone but the current licensee exercises control over a license.

So no, you can't sell a station and legally bind the buyer to keep a format or a callsign or anything else.

In the case of the CBS stations going to Entercom, CBS retained control of the WCBS, WBZ, WBBM, KYW, WJZ, WWJ, KCBS and WCCO call letters because they're used on TV stations. CBS could have said "you don't get to keep those calls on radio" and forced immediate changes, but because they had value to the buyer, part of the deal was a licensing agreement allowing continued use of the calls on radio.

That doesn't give CBS any control over what Audacy does with its stations - Audacy could change any of those calls or formats immediately if it wanted to - and so it's acceptable to the FCC.
 


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