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WLUP Sold To EMF

As the last Loop hour is in progress, see the last songs played today (and going back 28 days) at this link:

http://wlup.tunegenie.com/

Even though it is automated, there are some interesting and appropriate selections.

The Loop website has been scrubbed and reduced to a one page "The Loop Lives On" presentation with just links to Listen Live, phone apps, social media and The Loop t-shirt purchase.

Web site link: http://www.wlup.com/the-loop-lives-on/
 
Since the info on the playlist page will disappear someday, for the record, the last 3 hours of The Loop:

First song on "webcast only":
Hold Your Head Up - Argent - 12:01 AM

Last song on-air (Steve Dahl's wish was fulfilled):
Highway to Hell - AC/DC - 11:57 PM
The Number of the Beast - Iron Maiden - 11:52 PM
Shout at the Devil - Mötley Crüe - 11:49 PM
Limelight - Rush - 11:38 PM
For Whom the Bell Tolls - Metallica - 11:33 PM
It's the End of the World As We Know It (And I Feel Fine) - R.E.M. - 11:22 PM
Free Bird (studio version) - Lynyrd Skynyrd - 11:13 PM
The Final Countdown - Europe - 11:09 PM
Stairway to Heaven - Led Zeppelin - 11:01 PM
Mississippi Queen - Mountain - 10:58 PM
Lithium - Nirvana - 10:46 PM
Bringin' On the Heartbreak - Def Leppard - 10:41 PM
Roadhouse Blues - The Doors - 10:37 PM
Runnin' Down a Dream - Tom Petty - 10:33 PM
Somebody to Love - Queen - 10:28 PM
Miss You - The Rolling Stones - 10:18 PM
Fire - The Jimi Hendrix Experience - 10:15 PM
Back In the Saddle - Aerosmith - 10:10 PM
Twilight Zone - Golden Earring - 10:03 PM
Turn It On Again - Genesis - 9:50 PM
My Woman From Tokyo - Deep Purple - 9:44 PM
Sad But True - Metallica - 9:39 PM
Heaven and Hell - Black Sabbath - 9:32 PM
Stay With Me - Faces - 9:20 PM
Speak to Me - Pink Floyd - 9:17 PM
Thunderstruck - AC/DC - 9:12 PM
The Chain - Fleetwood Mac - 9:07 PM
Why Can't This Be Love - Van Halen - 9:04 PM
 
Last edited:
Somewhat surprised "The End" by The Doors and "The Song is Over" by The Who didn't make it to the final four, elite eight or not-so-sweet sixteen.
 
Highway to hell is the perfect last song for before the switch to "Jesus, our heavenly father, and the holy ghost's #1 hit music station". Unlike the Muslim hit music station, they are not for Prophet. Little boys need to run, not little girls.
 
It's truly the end of an era in Chicago. Farewell WLUP

We narrowly dodged an EMF bullet in Seattle. When Entercom had to spin off two of the former CBS Seattle stations, one of them was heritage classic rocker and current radio home of Danny Bonaduce, KZOK. The stations went to iHeart. But after Entercom's sale of the former KSWD Los Angeles to EMF, it really seemed like that was possible.

But reading the national feedback on the WLUP sale and format change and people's thoughts on radio in general, I get the feeling it's neither looking good on terrestrial commercial radio. Or on EMF. Because people are giving up on traditional radio and when a station as nationally famous as The Loop (of all freakin' stations) becomes syndicated Christian AC audio wallpaper, it kind of reinforces in a less than subtle way than the K-Love imaging would have you believe what time it really is for major market FM radio in the age of smartphones, unlimited data plans, WiFi hotspotting and WiFi/Bluetooth connectible anything.

I know there were reasons it had to be a quick sale (loss of LMA, maxed-out/cash strapped competitors who would probably change the format anyway.) But the average remaining listener doesn't understand that. To them, it's further confirmation that radio is going down the tubes.
 
Because people are giving up on traditional radio and when a station as nationally famous as The Loop (of all freakin' stations) becomes syndicated Christian AC audio wallpaper...

I don't know if you can make that assumption. If you read the comments about WLUP, most of them are not about the station as it was recently, but rather as it was 25 years ago. There's a lot of nostalgia about the past, and how another bar they used to drink in has been demolished. That's a very different situation. The truth is if they had continued to listen, it's likely the station wouldn't have been sold. What hurt the station is that fewer people had been listening in the last few years, and advertising revenue had dropped. That's not the case for other stations in Chicago. This was once a great station that isn't anymore. The morning guy was once an edgy entertainer, but he isn't anymore. The lesson here is that as long as stations play the music people want to hear, they'll keep on listening. The collapse of this station won't affect the listeners of the other stations in Chicago.
 
We narrowly dodged an EMF bullet in Seattle. When Entercom had to spin off two of the former CBS Seattle stations, one of them was heritage classic rocker and current radio home of Danny Bonaduce, KZOK. The stations went to iHeart. But after Entercom's sale of the former KSWD Los Angeles to EMF, it really seemed like that was possible.

EMF already has a presence in Seattle when they bought 104.5 and flipped it to K-Love in 2015, so they probably weren't interested in acquiring those stations anyways. iHeartMedia still has that pair of rimshot stations in the trust if EMF is looking to buy more stations.
 
And then there's "Last Song" by Edward Bear. But my vote would have also been The Doors "The End".
 
"Highway to Hell" as a last song. Brilliant! Typical Old Guy-Classic Rock-up-the-new-(or soon to be)-owners thinking. Surprised Dahl didn't offer to blow up some Contemporary Christian albums or CDs. Maybe he could have torched a thumb drive holding 500 songs. Many of the reader comments after the story offer a cold dose of reality about The Loop and what it had become, which is to say, "Meh!"
 
"Highway to Hell" as a last song. Brilliant! Typical Old Guy-Classic Rock-up-the-new-(or soon to be)-owners thinking. Surprised Dahl didn't offer to blow up some Contemporary Christian albums or CDs. Maybe he could have torched a thumb drive holding 500 songs.

Or ripped up a picture of the Pope. Oh wait, we're talking Protestant Christianity here, and besides, that shtick has already ruined one career.
 
Different Time

Folks:

The industry is changing.

Can you imagine the howling that will take place when THE CHICAGO HERITAGE STATION, WGN, is taken over by Sinclair and the station begins broadcasting their famous fringe rightwing commentaries?

losing WLUP to the Jesus Freaks ain't nothing yet. I hate it but, frankly, I no longer listened to the station. Did you?

We're living during a time where the broadcast industry is undergoing transition. I think it's because of the fragmentation that's taking place with many different options: Podcasts, satellite, etc. One case in point: Liberal Talk. It just couldn't make a go of it in a big way. That's because those who listen to pure radio are older, often conservative folk. The younger liberal listeners have gone elsewhere and have been leading the splintering.

There are great liberal podcasts such as Pod Save America or the Podcast version of the Axe Files. And because there are few independently owned station, there is little experimentation taking place; there by choking off listeners.

There is another thing: The business proposition for religious non-profit stations must be good, given the numbers of growing initiatives such as K-Love, Relevant Radio, Salem, etc. I don't know enough to understand it but being a non-profit religious broadcaster in today's market must be good.
 
I just assumed that EMF was going to flip 94.3 to Air 1 but so far they are keeping K Love even though the powerful 97.9 signal is carrying the format to all of the market. Does anyone know EMF's plans for 94.3fm.
 
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