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WLW-AM News Changes Next Week

U

udfan07

John Kiesewetter
Look for news changes at WLW-AM next Monday. The Clear Channel radio station is expected to launch its news partnership with WLWT (Ch 5), about five weeks earlier than announced. The June 26 date coincides with Clear Channel radio here playing musical chairs with its news networks. Fox News moves off WLW-AM to conservative talker WKRC-AM (550). ABC News, which was bumped from WLW-AM last summer because of Clear Channel’s corporate deal with Fox News, returns to WLW-AM from progressive talker WCKY-AM. CBS News, which had been WKRC-AM, likely will move up the dial to WCKY-AM.
Jim Scott will continue to chat each week with Fox News’ Chris Wallace and Bill Hemmer – though Hemmer will be on assignment this summer, and won’t resume weekly chats with Scott until September, I’m told.
WLW-AM folks stunned managers at sister Clear Channel TV station WKRC-TV (Ch 12) in late May by announcing the switch to Channel 5. Folks at Channel 5 – a distant third in the household TV news ratings at 6 & 11 p.m.—see the deal with WLW-AM, the No. 1 radio station here for six years – as a big step in turning around ratings.
 
The network shuffling seems logical enough. The conservative-leaning FOX on 55KRC and the left-leaning CBS on WCKY. Btw, that returns CBS to the 1530 frequency, a spot it held on WCKY for many years and through a few formats, including their first go-round with news-talk. And ABC on WLW....well I guess that's been a tradition since Randy Michaels took over WLW in the early 80s and re-christened it "The Big One."

As far as the partnering with Channel 5 news, this does seem somewhat surprising to me. But I guess they're out to prove their autonomy from the other company stations. You have to respect the higher-ups at CC for allowing this, but it still seems odd.

All that aside, personally I don't care for Channel 5 news. Of course, I don't watch much TV news at all. Most of it is pure pap and sensationalism. It's not about facts and accuracy, but more about spinning a good visual story for ratings impact. But Channel 5 seems to be the worst when it comes to that. However it is this unfortunate attribute that apparently makes them perceived as more edgy than Channel 12. I just think they have less credibility than 12 if that means anything at all.
 
keys2 said:
As far as the partnering with Channel 5 news, this does seem somewhat surprising to me. But I guess they're out to prove their autonomy from the other company stations. You have to respect the higher-ups at CC for allowing this, but it still seems odd.
Click to expand...


I don't think partnering with WLW will benefit channel 5 news much at all. Channel 5's news cast has been sub par for years. I would guess the average WLW listener watches channel 12 news already and doesn't care for the presentation and flashy style that is channel 5 news.

WLWT must have paid CC a ton of cash in order for them to drop WKRC news off the top rated station in the city.



The Fox ABC news switch makes since and is what should've happened in the first place.
 
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