My listening to WLW has gone down over the years. The afternoon slots are atrocious with Willie's repetitive show and Sloanie and Tracy's teenage boy humor.
http://cincinnati.com/blogs/tv/2011/04/26/wlw-wins-ratings-loses-listeners/
WLW Wins Ratings, Loses Listeners
WLW-AM remains No. 1 in the monthly Arbitron rankings — as it has been since 2000 — but it has lost many listeners. (We can talk more about this at my chat today noon.) WLW-AM had a “cume” of 439,000, representing the total number of different persons who tune to a radio station during the course of a daypart for at least five minutes. (The rankings are based on average quarter hour listening, or the average number of persons listening to a particular station for at least five minutes during a 15-minute period.)
Seven stations here recorded a larger cume (number of unique listeners): WUBE-FM, WKRQ-FM, WGRR-FM, WKFS-FM (KISS107), WREW-FM, WRRM-FM and WEBN-FM. Another note on cume, which I don’t usually talk about: In September and October, before WLW-AM fired Eddie Fingers/moved Scott Sloan to afternoons/hired Doc Thompson for the Sloan/McConnell morning slot, and when the Reds were hot, WLW-AM had more than a cume in the 600,000s, and a 13% audience share. After the October changes, WLW-AM has been flat with a 10% audience share – and the cume fell into the mid 400,000s — below other stations. Four stations (WKRQ-FM, WGRR-FM, KISS107.1, WREW-FM) had a bigger cume than “The Big One” in January and February. WLW-AM’s cume drop from the October peak (672,100) was 34%. The drop from last April (536,700) was 18%.
Other observations from March: Country WUBE-FM (B105.1) bounced back to second from 4th in February, and KISS107.1 jumped from 7th to a tie for 4th with WGRR-FM…. WIZF-FM continues a steady climb to #8 from #12 in December…. Fox Sports WSAI-AM got a big boost in March from the NCAA basketball tournaments, moving up from #32 to #24…. Dayton’s WHKO-FM picked up a lot the country listeners from Middletown’s WPFB-FM, which was bought by WNKU-FM in February. WHKO-FM’s audience share jumped from 0.2% to 1.6% moving from #32 to 19th — while WNKU-FM’s audience was flat since buying the Middletown and Portsmouth stations (but WNKU also aired a week of pledging during March!) .
Here are the rankings for March, and the cume for the top 10:
1 WLW-AM 10% 439,000
2 WUBE-FM 7.7% 471,700
3 WKRQ-FM 6.5% 584,700
4 tie WGRR-FM, 6.4%, 534,400 and WKFS-FM, 6.4%, 601, 700
6 tie WREW-FM 5.8% 516,100 and WRRM-FM 5.8% 444,600
8 WIZF-FM 5.2% 335,800
9 WEBN-FM 5.0% 439,300
10. WKRC-AM 4.8% 181,100
(11 tie) WMOJ-FM, WOFX-FM 3.9% (13) WVXU-FM 3.3% (14) WFTK-FM 3.2% (15) WAKW-FM 2.1% (16) WNNF-FM 2.0% (17) WCKY-AM 1.8% (18) WNLT-FM 1.7 (19) WHOK-FM 1.6% (20) WGUC-FM 1.4%
(21) WDBZ-AM 1.3% (22) WYGY-FM 1.1% (23) WMMX-FM 1.0% (24) WSAI-AM 0.7% (25) WTUE-FM 0.6% (26 tie) WLQT-FM, WORI-FM, WNKU-FM 0.5%, (29 tie) WFCJ-FM, WNKR-FM, WDJO-AM WPFB-AM 0.3% (33) WOXY-FM 0.3%; (34 tie) WHIO-AM, WQRT-AM, WSCH-FM, WOBO-FM, 0.2% (38 tie) WZLR-FM, WNCI-FM, WMKV-FM, WAOL-FM, WMWX-FM (0.1%).
http://cincinnati.com/blogs/tv/2011/04/26/wlw-wins-ratings-loses-listeners/
WLW Wins Ratings, Loses Listeners
WLW-AM remains No. 1 in the monthly Arbitron rankings — as it has been since 2000 — but it has lost many listeners. (We can talk more about this at my chat today noon.) WLW-AM had a “cume” of 439,000, representing the total number of different persons who tune to a radio station during the course of a daypart for at least five minutes. (The rankings are based on average quarter hour listening, or the average number of persons listening to a particular station for at least five minutes during a 15-minute period.)
Seven stations here recorded a larger cume (number of unique listeners): WUBE-FM, WKRQ-FM, WGRR-FM, WKFS-FM (KISS107), WREW-FM, WRRM-FM and WEBN-FM. Another note on cume, which I don’t usually talk about: In September and October, before WLW-AM fired Eddie Fingers/moved Scott Sloan to afternoons/hired Doc Thompson for the Sloan/McConnell morning slot, and when the Reds were hot, WLW-AM had more than a cume in the 600,000s, and a 13% audience share. After the October changes, WLW-AM has been flat with a 10% audience share – and the cume fell into the mid 400,000s — below other stations. Four stations (WKRQ-FM, WGRR-FM, KISS107.1, WREW-FM) had a bigger cume than “The Big One” in January and February. WLW-AM’s cume drop from the October peak (672,100) was 34%. The drop from last April (536,700) was 18%.
Other observations from March: Country WUBE-FM (B105.1) bounced back to second from 4th in February, and KISS107.1 jumped from 7th to a tie for 4th with WGRR-FM…. WIZF-FM continues a steady climb to #8 from #12 in December…. Fox Sports WSAI-AM got a big boost in March from the NCAA basketball tournaments, moving up from #32 to #24…. Dayton’s WHKO-FM picked up a lot the country listeners from Middletown’s WPFB-FM, which was bought by WNKU-FM in February. WHKO-FM’s audience share jumped from 0.2% to 1.6% moving from #32 to 19th — while WNKU-FM’s audience was flat since buying the Middletown and Portsmouth stations (but WNKU also aired a week of pledging during March!) .
Here are the rankings for March, and the cume for the top 10:
1 WLW-AM 10% 439,000
2 WUBE-FM 7.7% 471,700
3 WKRQ-FM 6.5% 584,700
4 tie WGRR-FM, 6.4%, 534,400 and WKFS-FM, 6.4%, 601, 700
6 tie WREW-FM 5.8% 516,100 and WRRM-FM 5.8% 444,600
8 WIZF-FM 5.2% 335,800
9 WEBN-FM 5.0% 439,300
10. WKRC-AM 4.8% 181,100
(11 tie) WMOJ-FM, WOFX-FM 3.9% (13) WVXU-FM 3.3% (14) WFTK-FM 3.2% (15) WAKW-FM 2.1% (16) WNNF-FM 2.0% (17) WCKY-AM 1.8% (18) WNLT-FM 1.7 (19) WHOK-FM 1.6% (20) WGUC-FM 1.4%
(21) WDBZ-AM 1.3% (22) WYGY-FM 1.1% (23) WMMX-FM 1.0% (24) WSAI-AM 0.7% (25) WTUE-FM 0.6% (26 tie) WLQT-FM, WORI-FM, WNKU-FM 0.5%, (29 tie) WFCJ-FM, WNKR-FM, WDJO-AM WPFB-AM 0.3% (33) WOXY-FM 0.3%; (34 tie) WHIO-AM, WQRT-AM, WSCH-FM, WOBO-FM, 0.2% (38 tie) WZLR-FM, WNCI-FM, WMKV-FM, WAOL-FM, WMWX-FM (0.1%).
