With their aging demographic it will not matter that they are #1 very shortly. 20yrs ago WLW had a younger audience that knew what an AM radio was.
Here is a response Darryl Parks that addresses that very issue as well as man made interference on the band.
http://www.allaccess.com/net-news/a...-darryl-parks-uses-station-blog-to-take-indus
ALL ACCESS VP/News-Talk PERRY MICHAEL SIMON did address this concern -- several times -- most recently on SEPTEMBER 13th in his weekly column. He wrote, "At the NAB/RAB RADIO SHOW Jamboree in ORLANDO next week, PAI will be there talking about the same thing, as he did in LAS VEGAS at the NAB Big Content Don't Call Us Broadcasters Hootenanny in the SPRING, and, sure enough, there'll be yet another "revitalizing AM Radio" panel at the convention next week, too. And as in Vegas, I'm sure there'll be a room full of people in suits raptly listening as the experts talk about going all-digital, jacking up power, shoehorning FM translators in everyplace (middle finger extended to LPFM applicants) to milk every last penny of value out of those AM licenses."
SIMON added, "Do I really need to say this again, guys? Come on. You know the deal. Even the previously unscathed monster 50,000-watt heritage stations are eroding. You can't fight demographics, you can't fix ambient electrical interference, you can't change this particular thread of history."
A CLEAR CHANNEL spokesperson had no comment on the blog.