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WLX power 97

Okay, I will admit to some confusion when I watched channel 4 news at noon, and noticed that their city views of both Lawrenceburg and Pulaski are provided by WLX Power 97. So it got me curious. Where is this station located? Well, it appears to be Lawrenceburg, with "affiliates" in other southern middle Tennessee towns. I was not, and still am not, sure if 97.5 is the flagship station of a "network" of stations in the southern midstate, or if all those other stations are merely repeaters or translators. I was also curious about the three-letter identifier for the station, until I looked at the website and realized that their FM station is WLLX, and their AM station is WWLX. I suppose the similarity between "WLX" and "WLS" (historic Chicago radio station that we all grew up listening to) is purely coincidental.

Meanwhile, channel 5 gets their city view of Lawrenceburg from WDXE, which I am aware was at one time part of the "Dixie network" of stations in middle and west Tennessee, and, I believe, Mississippi as well. Nearly all of them had the call letters WDX_, with only the fourth letter being different. The "Dixie Network" was probably dissolved years before I was born, but well before I worked at another one of their former affiliates, the old WDXN in Clarksville.
 
WLLX has about eight translators.... They built a new tower slightly closer to Pulaski than to their City Of License (Lawrenceburg)...From that site they cover the southern-middle Tennessee geography very well..... Lawrenceburg, Pulaski and Columbia are all within their 60 dbu interference free signal... A lot of 'out of the city movers' are building and living just off I-65 between Nashville and Huntsville.....
 
Thanks for the response. I thought it was somewhat unusual for a station to use the "W" call letter in their station's nickname, 'WTN here in Nashville notwithstanding. After all, "W" is the hardest letter to say in the English language (duh-bull-you), so stations tend to steer away from using it for the nickname for the station.
 
not hard to pronounce at all.."DOUBLE U"...but you have a valid point..many do not know how to pronounce it with clarity and distinction..
 
I agree as well... But, could they be air-talent from west of the Mississippi River??? ???
 
nope..plenty say dubb-ya right here in twangtown..granted most are non radio talent that happen to be interviewed and mention calls..but get to small radio stations..and dubb-ya is heard mucho...in fact that was the first thing i was taught many moons ago..it's not dubb-ya..it's DOUBLE U...but i do agree..about it being a lousy letter to add to a stations calls..i always wanted to work at a station out in coors beer land where K *** could spell "KOOL" stations...like K-ROX ETC..wonder if theres a "KRAP"..somewhere ?? i did a search a few months back and actually found stations with the calls KL*T..AND KU*T...couldn't believe it..how did that slip by the FCC...
 
WLX is based in Lawrenceburg. Their studios (as of a few years ago) were located on North Military Avenue in Lawrenceburg.

One of their translators, 100.9 in Pulaski, rebroadcasts AM 590 WWLX.

Travis
 
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