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WLYF Lite-101.5

Wow good old WLYF seems to be on a downward slide, at least the 12+ numbers. Any thoughts on what's going on?
 
Kevin said:
AC stations typically go down during the summer.

I believe they're still doing very well 25-54 though.

I found that I listened to WLYF, WLVE, and WMXJ when I lived there in the mid '90's. I'm on the upper end of the 25-54 demo so I guess that fits. I just saw a consistant downward trend. When that happens station management sometimes starts tinkering with the format.
 
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