D
del_griffith
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Wow. Maybe they should go Christmas year round. From a 3.8 to a 7.9.
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I was waiting to see their "Christmas Bump" number and how big the bump was. Pretty much double there usual. 
What was WSNY "Christmas Bump" number?
What was WSNY "Christmas Bump" number?allstar2003 said:I was waiting to see their "Christmas Bump" number and how big the bump was. Pretty much double there usual.
With Sunny waiting to go Christmas until later in Nov, it appears WLZT had the leg up on it this year.
In other news, there are gonna be some upset folks on this board seeing how well WLZT did =)
Congrats to Florentino! Now maybe it will help their AC audience...
lovejamminoldies said:
They normally don't stick around after the Christmas bump. Speaking of that bump, it is magnified in PPM because the meter picks up ambient listening. OTOH, unlike the diary, Christmas listening WON'T also be folded into the next two reports (i.e., won't be pumping them up). There may be a brief halo effect as some dials stay in place for awhile, but then it fades.
Regardless, if you look at who won Christmas this year, it's no contest, so congratulations to WLZT on that. And I think we can safely bet that Sunny won't be waiting as long next year. They actually had no bump whatsoever, nor did the River.
So, if you're CC... do you wait around to see if you've gained any listeners from this or go ahead and flip it?
I know Nu_Roo_2's Answer but for me I would wait and see then If there is a big drop. Remember WLZT did a load of advertising on TV this year. They did the same thing for WMVX Up in Cleveland as well. WMVX did the exact same went from a 4.4 to 8.0 as well. We all know what has happen to WMVX.
I don't know how WLZT did in target demos, same with WMVX ,as I am going off of the main number posted here. But it must be good enough for WLZT to live for now and WMVX to get the heave ho. Could WTVN-FM @ 93.3 be on our doorstep sooner then we think? This is why I love radio sometimes. You never knows what next's.
I don't know how WLZT did in target demos, same with WMVX ,as I am going off of the main number posted here. But it must be good enough for WLZT to live for now and WMVX to get the heave ho. Could WTVN-FM @ 93.3 be on our doorstep sooner then we think? This is why I love radio sometimes. You never knows what next's.
As long as it's not "CD101 @ 102.5 @ 93.3," I'll be okay... :
And yes, WMVX just blew up the AC format completely (most people's hunches seem to be either towards "Gen-X" or "The Brew") and the filler music being played is garnering more attention than WMVX ever during its' 13 year long run as "Mix 106.5." I knew there was a ratings bump, but I didn't know it was THAT big.
I will go out on a limb and say that WTVN will find an FM simulcast well before WTAM/Cleveland ever will. The big reason is that the population of Columbus is naturally younger than Cleveland's (the OSU campus notwithstanding) and the younger demos - including people unaware AM exists - need to be targeted. Plus unlike WTAM, WTVN isn't the flagship for three major sports teams, let alone ANY. (No, the Crew is by no means a 'major league' team.)
One note: WTVN-FM probably will be at either 105.7 or 106.7 (turned mono for fringe listener benefit), which might trigger an potential format shuffle. Putting it at 93.3 is overkill IMO.
And yes, WMVX just blew up the AC format completely (most people's hunches seem to be either towards "Gen-X" or "The Brew") and the filler music being played is garnering more attention than WMVX ever during its' 13 year long run as "Mix 106.5." I knew there was a ratings bump, but I didn't know it was THAT big.
I will go out on a limb and say that WTVN will find an FM simulcast well before WTAM/Cleveland ever will. The big reason is that the population of Columbus is naturally younger than Cleveland's (the OSU campus notwithstanding) and the younger demos - including people unaware AM exists - need to be targeted. Plus unlike WTAM, WTVN isn't the flagship for three major sports teams, let alone ANY. (No, the Crew is by no means a 'major league' team.)
One note: WTVN-FM probably will be at either 105.7 or 106.7 (turned mono for fringe listener benefit), which might trigger an potential format shuffle. Putting it at 93.3 is overkill IMO.
I wish 610 could grab the Reds back. With local programming ending at 7, it would be nice. Hasn't been the same since it's on 1230.
I rather 610 be on a strong FM signal so it wouldn't have to be downgraded. 105.7 is good, format has been crap for years. 106.7 is a little far out and the format seems good.
LZT only popped because people love their Christmas music. Their normal ratings are unimpressive considering a nice stick.
I rather 610 be on a strong FM signal so it wouldn't have to be downgraded. 105.7 is good, format has been crap for years. 106.7 is a little far out and the format seems good.
LZT only popped because people love their Christmas music. Their normal ratings are unimpressive considering a nice stick.
Nu_Roo_2 said:
From the "oops, how did I miss this before?" department: Strictly speaking it's true that listening from the recently-released "December" report won't be folded into the next two surveys. However, that survey only covered the four weeks ending December 8. So the next report, the "Holiday Survey" covering December 9 to January 5, will actually be even more in the thick of the season.
It's kind of strange how the PPM schedule labels a report "December" when only about a fourth of the survey falls in that month. "October" and "November" also consist mostly of days that are actually in another month, although not as skewed as "December." That said, there's probably no better way to do it without giving the surveys cumbersome names.
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