Nexstar Broadcasting’s ABC affiliate WMBB Panama City, Fla. (DMA 149), is now operating out of a new state-of-the-art facility that also houses mypanhandle.com.
The station’s building was heavily damaged last fall when Hurricane Michael swept through Florida’s panhandle, leaving a multibillion-dollar trail of devastation in its wake.
Almost one year to the day that Hurricane Michael made landfall, Nexstar completed a nearly $3 million renovation to launch WMBB new, state-of-the-art broadcast home in Panama City. The facility now features a modern environment that, it says, “fosters collaboration among departments.”
The newsroom has been completely upgraded for the digital age, with new digital broadcast capabilities that enable WMBB’s journalists to produce live broadcasts without a traditional control room. As part of Nexstar’s Digital First Initiative, this creates a “faster to the public” platform.
