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WMC 79

Re: WMC 79 -- Now Country

> >> They COULD have had a local staff in place, all of the
> imaging right,the web page up and complete, and made sure
> all the technical glitches were worked out before air time.
>
> If it's an all sat format, then 94 (or someone else) could
> kill them with one punch. They've got until PM drive to fix
> it. Any bets?
>
Frankly, I'm not surprised at the lackluster debut of Country Legends WMC 79. I had previously posted that this would be done on the cheap. No one in Memphis has much respect for AM stations in general. I'm sure that the upper management at 1960 feels that the novelty of the format will attract some listeners and will keep some of them. I can't see this doing any worse than the sports format they previously had.
Just as an aside, I swapped e-mails with Bill Dotson, and he was flattered that folks would remember him and all the old staff from the good ole days.

Speaking for myself, I'll probably listen to them fairly often. I broke into the business playing country music back in 1975 at a little 1K daytimer in a small town not too far from here. After all, it's hard to beat "Let's Fall to Pieces Together"!
 
Re: WMC 79 -- Now Country

I've had a few hours to listen now. Two things stand out. One is the horrible audio burps. That could be caused by a number of things, and speaking from an engineering standpoint I would have been crawling all over that place trying to cure that at 6:05 this morning. No, I would have already fixed it because we would have done a lot of dry runs before air date.

They are also not handling the net breaks well at all. And where are the call pre drops? Aren't the network jocks supposed to record calls to put in front of their talk?

And lastly, I was a big proponent of calling this format "country legends", but NOT if the network is calling is Classic Country. Be consistent, for Pete's sake.

There was SUCH a good opportunity here....



<P ID="signature">______________
Never hold a cat and a dustbuster at the same time.</P>
 
Re: WMC 79 -- Now Country

> I've had a few hours to listen now. Two things stand out.
> One is the horrible audio burps. That could be caused by a
> number of things, and speaking from an engineering
> standpoint I would have been crawling all over that place
> trying to cure that at 6:05 this morning. No, I would have
> already fixed it because we would have done a lot of dry
> runs before air date.
>
> They are also not handling the net breaks well at all. And
> where are the call pre drops? Aren't the network jocks
> supposed to record calls to put in front of their talk?
>
> And lastly, I was a big proponent of calling this format
> "country legends", but NOT if the network is calling is
> Classic Country. Be consistent, for Pete's sake.
>
> There was SUCH a good opportunity here....
>
Do you get the feeling that they really don't care what it sounds like, they just put it out there so they wouldn't have to pay on-air staff? Have you noticed the endlessly-long stopsets? That's what is sad about this, it could have been SO much more than it is. Hell, the satellite that KOTC 830 runs is better than this....
 
Re: WMC 79 -- Now Country

Hell, the
> satellite that KOTC 830 runs is better than this....
>

Yeah, but WMC comes in way better where I'm sitting...KOTC should have a better signal into midtown than it actually does...

If they could just fix the stupid dropouts I might try to listen some more...as of 25 minutes ago it was still "burping". It's eaisier for me to listen to AM fading in and out at night than it is to hear this junk...
 
WORST LAUNCH EVER!

I listened from afar today. And I apologize for repeating some of the others in this thread. The audio is terrible and was never fixed today. The magic calls from the jocks were not in place. The imaging of country legends and the networks slogan of Classic Hit Country doesn't jive and they never launched their website.

Infinity Memphis, man am I disappointed in you! In my 30 years in the business, I have never witnessed a worse launch of a station. And that is saying something. Satt. is so simple and can sound outstanding if you work at it. This launch is a sign of worse things to come! If you can't get it right out of the box, don't do it.

Sorry guys, waisted enough time on this. Back to running my little classic country radio stations, both who sound 100 TIMES better then this major market.

And back to listening to 650 WSM. Great radio station!

Thanks!
 
Re: Launch is Important!

> To the person on this board who said "new format launches aren't important and that they are just games programmers play with each other". What a ridiculous statement! Radio is a product and just like any other product, the first impression a consumer (or listener) has of that new product could be the impression they always have of that product. I wonder why companies like Coke & General Motors take so much time, money and research to make sure their new products are rolled out to the public in a positive, top of mind way. Any new radio format that isn't introduced to the market in a creative, thought out manner, is just penalizing that format from the get go. And in this case, since it's a music format on AM, that's one strike against it already!
>
 
Re: Launch is Important!

> > To the person on this board who said "new format launches
> aren't important and that they are just games programmers
> play with each other". What a ridiculous statement! Radio is
> a product and just like any other product, the first
> impression a consumer (or listener) has of that new product
> could be the impression they always have of that product. I
> wonder why companies like Coke & General Motors take so much
> time, money and research to make sure their new products are
> rolled out to the public in a positive, top of mind way. Any
> new radio format that isn't introduced to the market in a
> creative, thought out manner, is just penalizing that format
> from the get go. And in this case, since it's a music format
> on AM, that's one strike against it already!
> >
>


Apples and Oranges...

Coke and GM spend millions on proting the product before roll-out. Most radio stations switch first and promote later. Hence, very few hear the first day or two, and it takes time to build the audience. The public doesn't care about stunts.

In the case of WMC, it only got a mention in the media because it was leaked out. I'm sure CBS would rather no one had known about it until it was a done deal.

<P ID="signature">______________
Never hold a cat and a dustbuster at the same time.</P>
 
Re: Launch is Important!

> > > To the person on this board who said "new format
> launches
> > aren't important and that they are just games programmers
> > play with each other". What a ridiculous statement! Radio
> is
> > a product and just like any other product, the first
> > impression a consumer (or listener) has of that new
> product
> > could be the impression they always have of that product.
> I
> > wonder why companies like Coke & General Motors take so
> much
> > time, money and research to make sure their new products
> are
> > rolled out to the public in a positive, top of mind way.
> Any
> > new radio format that isn't introduced to the market in a
> > creative, thought out manner, is just penalizing that
> format
> > from the get go. And in this case, since it's a music
> format
> > on AM, that's one strike against it already!
> > >
> >
>
>
> Apples and Oranges...
>
> Coke and GM spend millions on proting the product before
> roll-out. Most radio stations switch first and promote
> later. Hence, very few hear the first day or two, and it
> takes time to build the audience. The public doesn't care
> about stunts.
>
> In the case of WMC, it only got a mention in the media
> because it was leaked out. I'm sure CBS would rather no one
> had known about it until it was a done deal.
>
Agreed...this was a soft launch. Then again, how big of a launch do you give a dead format on AM?
 
Re: Launch is Important!

> > Apples and Oranges...
> >
> > Coke and GM spend millions on proting the product before
> > roll-out. Most radio stations switch first and promote
> > later. Hence, very few hear the first day or two, and it
> > takes time to build the audience. The public doesn't care
> > about stunts.
> >
> > In the case of WMC, it only got a mention in the media
> > because it was leaked out. I'm sure CBS would rather no
> one
> > had known about it until it was a done deal.
> >
> Agreed...this was a soft launch. Then again, how big of a
> launch do you give a dead format on AM?
>

Well, if no one else does it (especially an FM), they'll do OK. It's kind of like catching the pass at the 50 yard line with no pads on...if you make it to the end zone fine but if someone hits you before that...ouch.

<P ID="signature">______________
Never hold a cat and a dustbuster at the same time.</P>
 
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