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WMC-FM Dominoes

I say they do what they did best before they switched to classic hits. Local jocks. I thought I read somewhere they were going to switch B97.7 to another format anyway.
 
Hmm. Not sure how much of a dent this will make. Sure, they have a better signal, but I'm not sure the upgraded signal will make that much of a difference to KISS, but the downgrade surely will hurt ROCK 102. I don't understand the mentality behind blowing up legacy stations of 40+ years for the changes they're making. I also want to know more about Cumulus dropping Nielsen in all these markets. Anyone know what's up with that?
 
RadioDoogie said:
What about the call letters? Any changes there?
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They don't need to change the call signs since they identify as KISS 102.7 and ROCK 102. The KWNW calls originally were for the 'Radio Now' identifier. WEGR has been 'ROCK' forever, although they did try to brand it as 'Eagle' years ago.
 
Launching Hot AC on 102.7 might've made sense had Flinn not made a similar move at 107.5 for some period of time, but what happened here is just flat out stupid. 102.7 will now be chasing the same listeners as 107.5, and to a lesser degree, 104.5, and a ton of Rock 103 listeners are now going to be very confused.

The big winner in all of this appears to be 98.1!

I would've modified the programming on 101.9 and left Rock 103 alone.
 
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Does anyone else think that WOLF 99.7 will not achieve anything close to Audacy’s expectations and lead to their departure from Memphis? They do well with 92.9 and 104.5 but I do not think they will dislodge anyone from KIX 106 or the Rebel. Also, I too would be interested in learning why Cumulus stopped subscribing to the local Nielsens, considering that 103.5 was shown to consistently beat V101.
 
MarkW said:
Launching Hot AC on 102.7 might've made sense had Flinn not made a similar move at 107.5 for some period of time, but what happened here is just flat out stupid. 102.7 will now be chasing the same listeners as 107.5, and to a lesser degree, 104.5, and a ton of Rock 103 listeners are now going to be very confused.

The big winner in all of this appears to be 98.1!

I would've modified the programming on 101.9 and left Rock 103 alone.
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107.5 was Hot AC for a very short time in the Summer of 2001 until it flipped to CHR/Rhythmic Wild in the fall of 2001. I remember it being called “the New Sound of Kiss.” Ironic that Kiss Memphis is the same as the Kiss LA except for the format difference.
 
MVB13 said:
They should have made 107.5 Mainstream CHR and 101.9 go in a more rhythmic presentation.
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I was thinking about this as well. Either a Rhythmic CHR or Rhythmic AC would work well to differentiate themselves from KISS. They also need to stick with this new format for a while to give it a chance to resonate with listeners, and not panic and pull the plug after 60-90 days.
 
MVB13 said:
Is there no true CHR for Memphis?
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CHR has been a tough go in Memphis for a long time. It's a market which has roughly equal African American and white populations, and a relatively limited amount of signals for a market its size.

The demographics make the CHR audience a smaller niche than what it is in Nashville and St. Louis. CHR is unlikely to get many listeners from K97 and Hot 107.1. So, it's stuck going after a younger white audience. Plus, why waste a good signal on CHR when more lucrative formats and larger niches are available?

Oldies had similar issues in Memphis.
 
sjs1959 said:
Does anyone else think that WOLF 99.7 will not achieve anything close to Audacy’s expectations and lead to their departure from Memphis? They do well with 92.9 and 104.5 but I do not think they will dislodge anyone from KIX 106 or the Rebel. Also, I too would be interested in learning why Cumulus stopped subscribing to the local Nielsens, considering that 103.5 was shown to consistently beat V101.
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The Wolf will get a small bump from the 'lookie-loos' who are curious about what replaced FM100, but it will die back very quickly. Audacy is already looking at ways to get out of Memphis, as well as 3 to 4 other markets which won't shock anyone. The problem they have right now is Cumulus isn't paying cash and could pick up WRVR, but they don't want 92.9 for the cost. Audacy is finding out that those who care about the Grizzlies GO to the Grizzlies games, and don't care at all to listen to anything Grizzles related on Radio. Just like Cumulus with UMemphis on 98.9. Memphis is much more UT Vols or Ole Miss. UM just happens to be there, and they can't even fill up the Liberty Bowl for homecoming.
 
Let's see if I have this right...

107.5 WHBQ-FM (Flynn) goes from Classic Hits to Hot AC (3,900 watts)

102.7 WEGR (iHeart) goes from Classic Rock to Hot AC (100,000 watts)

101.9 KWNW (iHeart) goes from Top 40 to Classic Rock (8,500 watts)

99.7 WMC-FM (Audacy) goes from Hot AC to Country (300,000 watts horizontal, 100,000 watts vertical - can someone explain this horizontal/vertical difference to me?)

94.9 WKVF (EMF) goes from K-Love to Air1 (2,900 watts)

94.1 WLFP (Audacy) goes from Country to K-Love (50,000 watts)

1430 WOWW and 97.7 translator (Flynn) will be changing but we don't know what format.


So now Memphis will have two Hot AC stations, two Country stations, two listener-supported Christian music stations. But no Top 40 station. No Classic Hits station. And its only rock station will be limited to an 8,500 watt signal.
 
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