How long before the FCC tires of all this, denies the request to go silent, and leaves Perry to figure out how to recoup his sunk costs? And what are the odds that if WMEX finally makes it to the air with its own programming that it won't be with oldies, local sports and local talent but with recorded dollar-a-holler programming?
Ed Perry will NEVER recoup his sunk costs in his lifetime.... he is at least 300K into this fiasco, he learned nothing from 1460 being a disaster as far as getting a transmitter site, so he doubled down and dropped 100K on the 1510 license, downgraded it to work with the potential transmitter site in Quincy, than abandoned that plan to move it to God knows where.... the 1460 site that does not exist !
That sunk cost does not figure in the translators, which are the driving force for this disaster.
I'd love to know what the carrying cost is for all of this, because it must be quite the albatross around the neck of WATD FM's finances assuming that is where the money is coming from.
Even IF Ed Perry gets the AM's and translators up and running, with reasonable transmitter site costs, where does he make enough money on ad sales or any other revenue stream to pay the operating costs..... and recoup the sunk costs.
Ed is a brilliant Engineer, he pulled of the near impossible getting WATD FM on the air ( and I am a big fan as I am a part time Marshfield resident) , I applaud his keeping it live and local, but I am really starting to question his sanity....