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WMEX Call Letters May Be Available!

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I just read that WMVY is going to return to the airwaves in Martha's Vineyard on 88.7 as a non-comm.

The original call letters for 88.7 were.....WMEX.

I think it would be great if the owners of 1510 in Boston returned those classic call letters to the station.

With the sports format, all the post-war baby boomers who grew up with the original WIMMMEX and now listen to sports radio would know where to find the station.

Why not?
 
Except that Dennis Jackson gets to keep the WMEX calls, and put them on whatever else he owns (Does he even own any stations any more? Either on air or on paper?)
 
Yes acc to Fybush last Monday:
http://www.fybush.com/category/nerw/

>>The WMVY calls are currently parked on 104.3 in Hartford, VERMONT, and will presumably be acquired to replace “WMEX,” which stays with Jackson as part of the deal. The MVYRadio.com folks say they’re hoping to have everything in place by April to get back on the air at 88.7.

So, not sure where he will put the WMEX calls once this happens. I was up in VT on Mon and Tue and WMVY 104.3 seemed to be running things like clips from old movies or old movie trailers (like bits from the Wizard of Oz). Wikipedia said it was silent but I was def. picking it up around Springfield, White River Jct etc. (Hartford VT has five villages: Hartford, Quechee, West Hartford, White River Junction and Wilder, just as the town of Barnstable contains villages like Barnstable, Osterville, Cotuit, and Hyannis.)
 
you would have to be 50+ to remember WMEX's calls in this market meaning anything.

What did Greater Media gain by grabbing WROR and bleep canning WVBF?

The days of call signs meaning anything are numbered

CBS didn't even bother to change WODS with the last flip, why go through the expense if you are going to just create and promote a brand AMP 103.

Now with news/talk the calls are the brand, but even in sports (ninety eight five the sports hub, "The Fan" out of NYC, ESPN Sports Radio) the calls mean crap except for the TOH ID.

The PPM has made calls obsolete since they are no longer needed to fill out a diary.
(Anyone remember the WBCN/WBCS call controversy? 100% Diary related. )

I do remember when an application for a change in calls got every station in the market a notification by mail that objections could be filed... now nobody cares, calls are changed like socks
 
Mainedude2007 said:
Except that Dennis Jackson gets to keep the WMEX calls, and put them on whatever else he owns (Does he even own any stations any more? Either on air or on paper?)
Click to expand...

Dennis still owns:

WJZZ 90.1 in North Salem, NY on the CT border, which is currently silent.
WCLX 102.9 in Westport, NY which plays kind of a hippy-dippy alternative/AAA/Bluegrassy mix.
WQQQ 103.3 Sharon, CT which is programmed as an arm of Sacred Heart University's WSHU.
WRIP 97.9 Windham, NY which airs an AC format.
 
An engineer friend told me that you can change your calls online with a few clicks of a mouse and $50. Anyone know differently?
 
raccoonradio said:
I think the Westport NY station (Champlain valley) was WMEX for a time.
Click to expand...

I believe so, raccoon. So for the history of WMEX: 1510 Boston, 1150 Boston, 1060 Natick, 102.9 Westport NY, 106.5 Farmington NH, 88.7 Edgartown... and these are somehow not cursed call letters? Time to give them up to Univision.
 
I remember having a "1510 WMEX Good Guys" sweatshirt when I was a teenager. AM was still extremely relevant back then.

As for bringing the calls back to 1510? I wouldn't spend the cash. Call letters mean nothing to a listener unless it's part of the branding - and we know it's all about the branding. I've told, and heard, stories of folks who listened faithfully to a radio station for a decade and couldn't tell you what the call letters were.

If legendary call letters were that important, WNBC would still be the calls of 660AM in NYC instead of the WFAN calls moving up the dial from 1050. While it's true that GE kept the WNBC calls as intellectual property, it proved the point, back in 1988, that call letters mean nothing except to the station's license.
 
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