I just heard someone on WMEX say they are currently the most listened to AM radio station on the south shore. They say they’re more listened to on the south shore than WBZ. I also heard Dave Newfeld now has a show on there called Saturday night at the oldies, from 7-10pm. He has another show on WPLM at the exact same time called Found Cuts on Demand.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
WMEX rated highest AM station on the South Shore
- Thread starter ssetta
- Start date
LOL not hard to pull off, depending on how they surveyed/who answered a poll
Also, im surprised WPLM lets Dave on WMEX at the same time. Its a syndicated show, I think.. but WPLM should have exclusivity..
Plus, even if its a different show, but same host..and WPLM hasnt cared much, says what they think of WMEX and its piddly night signal and piddly translator.
If he is pay for play on WPLM and selling his own spots, they don't have a lot of room to object.
Is he buying the time on WMEX?
How much could Larry Justice and his co-owner be charging him for that time on WMEX, the alternative is they run MeTV's oldies format for free.
WPLM is pretty secure in their standing south of Boston, I don't think they worry much about the other players.
With all due respect to Ed Perry, who kept WMEX from being deleted, who found a way to keep it on the air and pair it with a translator, and eventually sold it to another entity, WMEX should have been allowed to go dark then deleted when the owners prior to Mr Perry ran it into the ground.... the station has been on life support for 25 years....
Is he buying the time on WMEX?
How much could Larry Justice and his co-owner be charging him for that time on WMEX, the alternative is they run MeTV's oldies format for free.
WPLM is pretty secure in their standing south of Boston, I don't think they worry much about the other players.
With all due respect to Ed Perry, who kept WMEX from being deleted, who found a way to keep it on the air and pair it with a translator, and eventually sold it to another entity, WMEX should have been allowed to go dark then deleted when the owners prior to Mr Perry ran it into the ground.... the station has been on life support for 25 years....
Yet they do not show up in the Nielsen ratings... even in the complete subscriber version.
I don't believe they encode PPM data. Same with other stations like WJIB and WATD.
reminds me of a couple of jokes... Was Ringo Starr the best drummer of all times? Hell he wasn't even the best drummer in the Beatles.
The Russian army always claimed they were the best army in the world, they are not even the best army in the Ukraine.
Nobody ever calls out a radio station when they say they are "number 1" "most listened to" or any one of a dozen other brags.
Like WBZ cares what they say.
The Russian army always claimed they were the best army in the world, they are not even the best army in the Ukraine.
Nobody ever calls out a radio station when they say they are "number 1" "most listened to" or any one of a dozen other brags.
Like WBZ cares what they say.
It's usually true, so there is nothing to call out.
Years ago I ran an ad for my Top 40 station in Ecuador that said,
"Radio Musical must be #2 in audience....
.... because every other station says they are #1."
At the time, my station was truly, survey proven, #1. We had fun with that, and the ad agencies all thought it was very amusing.
the same type of slogan that took Avis from losing millions of dollars a year to being profitable in the early to mid 60's
Avis. We're #2. We try harder.
Many companies adopted that type of advertising.... Pepsi, Apple, Virgin Airlines..... and it worked
Avis. We're #2. We try harder.
Many companies adopted that type of advertising.... Pepsi, Apple, Virgin Airlines..... and it worked
There’s a station in San Antonio that positioned itself as “San Antonio’s number two hit music station.” I’m not sure if they still use it.
The one I remember from around 25 to 30 years ago was Six Flags.
Mmm, I think Ed had a good idea. Rebuild the station getting rid of the crazy tower site lease and the 50kw that didn't help much. Personally I enjoy what they are doing. Hopefully from a business point of view it will not prove a mistake. Maybe the goal is to try for a better translator.
The AM day signal is very potent reaching the cape, and strong in the 495 belt.
The difference is that my station actually was #1. But so many other stations... at least ten or twelve of the thirty-some full signals in the market... were all saying that they were tops in audience in one way or another
Pepsi, Apple, Virgin were not the #1 companies in their field.
The great thing about radio is in my decades long experience: everyone is number one.
There is some small demo, age and/or gender that some one “wins”..in some day part…in some book. Or some silly station sponsored survey, or some voting poll by a suburban magazine in which ballots are stuffed.
And the BEST thing is: the station that truly is #1 by the ridiculous standard of “who has the most listeners” (I know, archaic, right)…NO ONE acknowledges them as number 1: ”only the old folks listen to them….18-34s they stink…if you exclude their sports broadcasts they’re mediocre….those syndicated shows falsely boost local ratings….you can’t sell those demos”...endless list of imperfections,
Every station is number 1. AND every station has a valid reason to explain why the real number 1 is not number.
In radio up is down, down is up and the whole thing remonds me of YogI Berra”s local restaurant assessment:
“No one goes to the restaurant anymore. The lines to get in are forever!”
No one listeners to that “number 1” station anymore. The commercial breaks never end!”
There is some small demo, age and/or gender that some one “wins”..in some day part…in some book. Or some silly station sponsored survey, or some voting poll by a suburban magazine in which ballots are stuffed.
And the BEST thing is: the station that truly is #1 by the ridiculous standard of “who has the most listeners” (I know, archaic, right)…NO ONE acknowledges them as number 1: ”only the old folks listen to them….18-34s they stink…if you exclude their sports broadcasts they’re mediocre….those syndicated shows falsely boost local ratings….you can’t sell those demos”...endless list of imperfections,
Every station is number 1. AND every station has a valid reason to explain why the real number 1 is not number.
In radio up is down, down is up and the whole thing remonds me of YogI Berra”s local restaurant assessment:
“No one goes to the restaurant anymore. The lines to get in are forever!”
No one listeners to that “number 1” station anymore. The commercial breaks never end!”
I think Ed had the best deal of all: have Larry Justice send him monthly annuity checks for the rest of his working semi-retirement. Good for Ed. He resurrected a station that had been dead for decades.
It's still dead.. outside of the DJs, their groupies and some music fans, whos listening?
Very few.. because if more people were listening and the station was providing a mroe focused format, theyd have alot of advertisers, which someone commented on in another thread.. they arent hearing many paid local ads on the station.
In my experience, money doesn't just fall out of the sky. Unless they have sellers pitching the station to potential advertisers, the spot load will remain very low.
And how can Larry Justice pay for good sellers? Well, he probably can't.
The general attitude i gather from the WMEX folks is that they think they have such a great thing, they should make tons of money. Larry probably has some commission people who cant sell much.. and dont last long.. and id wager some of the jocks make a few sales.
An ego boosting project.. but it doesnt make much money.
I'm telling you , all it is going to take for WMEX to be the #1 station on the planet is a call to ........
Oh never mind.....
With the Marshfield Fair coming up next month maybe they can get some ad revenue from that.
Will they put a car in the Demolition Derby?
but seriously, lets look at the dollars.
The new owners paid 300K for the station, they had to come up with none, some, or all of that money, even if they made a payment to Ed, and he held paper for the rest, he needed 100 grand just to get back what he paid for the license, and more for the equipment, etc.
so pick a number between 1 and 300,000, apply an interest rate to it from zero to X percent, then amortize it over say 10 years.
lets assume 200k @ 7.5 . 10 years ... roughly $2400 a month
Tower rent to WJDA or the owner of the Quincy stick...
Tower rent for the translator
electricity for both
studio or rack space rent
you know the rest...
people wonder how newspapers stay in business.... the dirty little secret is banks, courts, cities and towns, and others are required to post legal notices... and one of the requirements is that it be placed in a (local) newspaper. Oh and Obituaries AKA The Irish Sports Section.
Papers charge a LOT of money for those notices.... so they have income.
Radio has no such income stream, MOST commercial stations survive on advertising sales or selling blocks of time.
But my point is pick a number that you think it costs to operate that station, then figure out a spot rate and number of spots it takes to hit that number. I can't make the math work.... maybe you can.
Oh never mind.....
With the Marshfield Fair coming up next month maybe they can get some ad revenue from that.
Will they put a car in the Demolition Derby?
but seriously, lets look at the dollars.
The new owners paid 300K for the station, they had to come up with none, some, or all of that money, even if they made a payment to Ed, and he held paper for the rest, he needed 100 grand just to get back what he paid for the license, and more for the equipment, etc.
so pick a number between 1 and 300,000, apply an interest rate to it from zero to X percent, then amortize it over say 10 years.
lets assume 200k @ 7.5 . 10 years ... roughly $2400 a month
Tower rent to WJDA or the owner of the Quincy stick...
Tower rent for the translator
electricity for both
studio or rack space rent
you know the rest...
people wonder how newspapers stay in business.... the dirty little secret is banks, courts, cities and towns, and others are required to post legal notices... and one of the requirements is that it be placed in a (local) newspaper. Oh and Obituaries AKA The Irish Sports Section.
Papers charge a LOT of money for those notices.... so they have income.
Radio has no such income stream, MOST commercial stations survive on advertising sales or selling blocks of time.
But my point is pick a number that you think it costs to operate that station, then figure out a spot rate and number of spots it takes to hit that number. I can't make the math work.... maybe you can.
- Status