I'm telling you , all it is going to take for WMEX to be the #1 station on the planet is a call to ........
Oh never mind.....
With the Marshfield Fair coming up next month maybe they can get some ad revenue from that.
Will they put a car in the Demolition Derby?
but seriously, lets look at the dollars.
The new owners paid 300K for the station, they had to come up with none, some, or all of that money, even if they made a payment to Ed, and he held paper for the rest, he needed 100 grand just to get back what he paid for the license, and more for the equipment, etc.
so pick a number between 1 and 300,000, apply an interest rate to it from zero to X percent, then amortize it over say 10 years.
lets assume 200k @ 7.5 . 10 years ... roughly $2400 a month
Tower rent to WJDA or the owner of the Quincy stick...
Tower rent for the translator
electricity for both
studio or rack space rent
you know the rest...
people wonder how newspapers stay in business.... the dirty little secret is banks, courts, cities and towns, and others are required to post legal notices... and one of the requirements is that it be placed in a (local) newspaper. Oh and Obituaries AKA The Irish Sports Section.
Papers charge a LOT of money for those notices.... so they have income.
Radio has no such income stream, MOST commercial stations survive on advertising sales or selling blocks of time.
But my point is pick a number that you think it costs to operate that station, then figure out a spot rate and number of spots it takes to hit that number. I can't make the math work.... maybe you can.
