In the Top 5, now!
WMEZ is in the Top 5 (12+) right now, so I guess the current format is amazing, too. The problem with the previous incarnation--as with all EZ stations--wasn't 12-plus, an unsellable demo (because it was really 55+); the problem was 25-54. And when MEZ shifted (1997?) they suddenly became very competitive in 25-54 and related female demos. Much more sellable. As I recall, they doubled the billing within a couple of years (yeah, a 100% increase). Moral of the story... it needed fixed.
> WMEZ lost it edge when it went more mainstream, instead of
> staying a soft AC.
> The market already had a soft rock station. In the old days
> the station was ranked in the top 5 12+...which was amazing.
> Should of stuck with the old formula, and got more sales
> people to sell it, old owners would not do remotes, that
> alone would of increased revenue. Every office and business
> in town had the old MEZ tuned in. Moral of the story...if it
> ain't broke don't fix it.

>
>
> > POINT very well taken. Happy Holiday's Keystone!
> >
> >
> > > Alright, alright--sounds like a mess. I worked at WMEZ
> for
> >
> > > Kevin years ago, but have been away from the market for
> > > awhile.
> > >
> > > Inexperienced management is one thing. Are these people
> > > complete A-holes?
> > >
> > > But you'll have to pardon me on one count. I've made an
> > > outlandish living taking f--ked up radio stations and
> > making
> > > 'em cook. Stepping into a well-oiled machine and just
> > > maintaining what the previous guy created bores the hell
>
> > out
> > > of me--and they tend not to pay you anything for doing
> it.
> >
> > >
> > > I don't know Valentino. That may not be her cup of tea,
> or
> >
> > > yours. Some people look at problems and see
> opportunities.
> >
> > > Others just see problems.
> > >
> > > > (1)"Though it's a mature property, it still has room
> to
> > > > grow".
> > > >
> > > > HOW brother? Their tower got damaged from KATRINA and
> > you
> > > > can't even get then a mile down the road from the
> > > studio's,
> > > > from what I understand it's gonna take at least 6
> months
> >
> > > > before that is even fixed. Same goes for the sister
> > > station
> > > > WXBM.
> > > >
> > > > (2)"Taking it to the next level could be a
> career-maker
> > > for
> > > > a sharp programmer".
> > > >
> > > > Um Yea, hate to ruin your 'juicy flow', if you recall
> > they
> > >
> > > > HAD 2 very sharp programmers; Kevin Peterson ,then
> Annie
> >
> > > > Sommers..both jetting outta there. From what I
> > understand
> > > > both knew better then to stay with an inexperienced GM
> &
> >
> > > > Market Mgr. Valentino probably sees the great track
> > record
> > >
> > > > and said, thanks but no thanks, can't blame her.
> Iwould
> > > hold
> > > > off "Doubleraft" on that company.
> > > >
> > > > (3)But, yeah, you'd have to be someone with vision...
> > and
> > > > fire
> > > > in your belly.
> > > >
> > > > Refer to my last answer
> > > >
> > > > (4)"Not many of them around."
> > > >
> > > > Total persons quit from there in the last year and a
> > half?
> > > =
> > > > 21, but go ahead by all means send your stuff if ya
> > like.
> > > > (Sorry NOW MY MANLY JUICES ARE FLOWING)
> > > >
> > >
> >
>