Other than 105.1 the bounce is there any other succesful stations that focus primarially on classic hip hop
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WMGC question
- Thread starter CassChopper96
- Start date
K
Kevin
Guest
Not currently, I have noticed WJLB 97.9 is playing a little more Classic Hip Hop.
Hot 96.9 Boston - another Beasley owned station.
104.3 WBMX in Chicago has OK ratings in a market that is more highly competitive in Detroit. Modern day hip-hop earns poor ratings in Chicago, as more & more millennials tune out FM radio (or listen dramatically less) in favor of digital audio sources. 107.5 WGCI is currently suffering all-time record low ratings.
Radio execs need to do a better job of super serving the audience that still embraces FM radio and retool sales strategies accordingly.
Trade publications for years have been publishing junk studies about how the young audience still uses FM radio just as much as before. I don't buy it. Edison Research is about the only industry-based research outfit I find to be somewhat credible. They've shown that CHR/Pop audience shares have eroded by roughly 35 percent just within the past five years. The declination trend is sustained and long-lived, easily predating COVID.
I would live to see a similar study for Urban/hip-hop. I bet the results are similar.
Targeting adults under 30 with programming is a losing strategy. That's why CBS (and for a short time, Entercom) did with their "AMP" branded CHR stations. We all know how that turned out.
104.3 WBMX in Chicago has OK ratings in a market that is more highly competitive in Detroit. Modern day hip-hop earns poor ratings in Chicago, as more & more millennials tune out FM radio (or listen dramatically less) in favor of digital audio sources. 107.5 WGCI is currently suffering all-time record low ratings.
Radio execs need to do a better job of super serving the audience that still embraces FM radio and retool sales strategies accordingly.
Trade publications for years have been publishing junk studies about how the young audience still uses FM radio just as much as before. I don't buy it. Edison Research is about the only industry-based research outfit I find to be somewhat credible. They've shown that CHR/Pop audience shares have eroded by roughly 35 percent just within the past five years. The declination trend is sustained and long-lived, easily predating COVID.
I would live to see a similar study for Urban/hip-hop. I bet the results are similar.
Targeting adults under 30 with programming is a losing strategy. That's why CBS (and for a short time, Entercom) did with their "AMP" branded CHR stations. We all know how that turned out.
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MeTV FM, WRME-LP, 88.75 MHz, gets amazing ratings, but radio gurus claim they can't sell it. They are ahead of all AM stand alone formats, and many FM formats in the market, despite being difficult or impossible to tune on many radios, and not being that powerful compared to "regular" FMs. I think the sales staffs of the other FMs are unmotivated to sell a format they personally don't like. Personal format preference has to leak through to their performance. So other "SDM" (Chicago/Chess Brothers origin) FM stations don't try the format.
K
Kevin
Guest
87.75 MHz
I don't know how that got past me. I always review my posts.
WVAZ and WTMX are doing very well thoughHot 96.9 Boston - another Beasley owned station.
104.3 WBMX in Chicago has OK ratings in a market that is more highly competitive in Detroit. Modern day hip-hop earns poor ratings in Chicago, as more & more millennials tune out FM radio (or listen dramatically less) in favor of digital audio sources. 107.5 WGCI is currently suffering all-time record low ratings.
Radio execs need to do a better job of super serving the audience that still embraces FM radio and retool sales strategies accordingly.
Trade publications for years have been publishing junk studies about how the young audience still uses FM radio just as much as before. I don't buy it. Edison Research is about the only industry-based research outfit I find to be somewhat credible. They've shown that CHR/Pop audience shares have eroded by roughly 35 percent just within the past five years. The declination trend is sustained and long-lived, easily predating COVID.
I would live to see a similar study for Urban/hip-hop. I bet the results are similar.
Targeting adults under 30 with programming is a losing strategy. That's why CBS (and for a short time, Entercom) did with their "AMP" branded CHR stations. We all know how that turned out.
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