This station has been forced upon me for at least five years almost everyday at work and I realize that it's one of the top rated stations in the city. Have they ever updated their playlist since they have called themselves Philadelphia's Classic Rock? I don't think they have. I know a lot of songs from that era and if they were to insert or subtract a song I think I would notice. How can they have such high ratings by doing exactly what they were doing five years ago? Even WOGL updates their rotation from time to time.
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WMGK PLAYLIST
- Thread starter Radio Wreck
- Start date
The funny thing is that they don't even play a lot of Classic Rock. Most of what they play consists of top 40 songs that were popular IN BETWEEN the Classic Rock era and the the New Wave era.
J
jhguthlac
Guest
Whatever they are doing, it is working. But come on, how about a few changes once in awhile!
R
RadioPhillyFan
Guest
It's almost like MGK wants to be Active and MMR wants to be classic.
These two stations really need to split the playlists. They're too similar.
These two stations really need to split the playlists. They're too similar.
J
jhguthlac
Guest
The economic benefit is in the number of listeners. When you are basically an "oldies" station, there are two points of view. Listeners often claim to want a playlist of thousands of songs. Programmers want to play just enough of the "right" songs to attract the most listeners. Ever since the format started in earnest, the research has shown the same thing. The short playlists produce the most listeners.
The main reason given is that when the average listener tunes in, he/she will nearly always hear a song they know and like in the 20 minutes they will be listening and they may stay longer. Do I agree with this? No I do not. But it sure seems to have worked over the years.
The main reason given is that when the average listener tunes in, he/she will nearly always hear a song they know and like in the 20 minutes they will be listening and they may stay longer. Do I agree with this? No I do not. But it sure seems to have worked over the years.
WMGK - Tired
WMMR - Confused
WRFF - Weird
WRFF HD2 - Rock Nation is good idea - but talk between music is needlessly offensive
wMYsp 94.1 HD3 - Could be great if they would do some work on their catalog
WMMR will always be Philadelphis's Rock station, even though I kind of liked the music of WYSP better. MMR from way back and now MGK are controlled by Hippies...
WMMR - Confused
WRFF - Weird
WRFF HD2 - Rock Nation is good idea - but talk between music is needlessly offensive
wMYsp 94.1 HD3 - Could be great if they would do some work on their catalog
WMMR will always be Philadelphis's Rock station, even though I kind of liked the music of WYSP better. MMR from way back and now MGK are controlled by Hippies...
R
RadioPhillyFan
Guest
Bobf said:WMGK - Tired
WMMR - Confused
WRFF - Weird
WRFF HD2 - Rock Nation is good idea - but talk between music is needlessly offensive
wMYsp 94.1 HD3 - Could be great if they would do some work on their catalog
WMMR will always be Philadelphis's Rock station, even though I kind of liked the music of WYSP better. MMR from way back and now MGK are controlled by Hippies...
Yup. Philly rock radio is delcining. YSP, PLY and DRE were some of my favorite stations ever. If I won the megamillions, I would buy every station I could that hurts 94.9 from being in Philly, and make them silent. I would make a 94.9 Class B active rock, and show radio what radio is. I would also buy WIP-FM and flip it back to WYSP as Classic Rock. Because my 94.9 would be more modern. Hard to explain, it'd be a unique station. I would do whatever I could to make 94.9 happen in Philly.
Crazy? Hell yes.
Is there anything I want to do this much? Hell no.
Oh, and 107.9 would become a nostalgia 50's, 60's, 70's.
If I were CBS, I would work on my 94.1 HD-3 (wMYsp Jelli format) station, adding newer WYSP type music (which WMGM in AC has mimicked nicely). I would then find a sponsor like they have for their Phillies 24-7 station....maybe Guitar Center. Not many people can get the HD-3 station yet, but CBS's new Radio.com app is much improved. The feed is 64K AAC, which sounds pretty good and is much steadier. More and more, people are streaming, why not cash in on this with the listeners in Philly who still remember YSP? Push the Radio.com app with the return of YSP music to the air?
The cost: expanding the catalog on Jelli. (which may not cost anything) and a couple commercials on CBS stations.
The cost: expanding the catalog on Jelli. (which may not cost anything) and a couple commercials on CBS stations.
I can't explain why, but I've never liked MGK's approach to classic rock.
Prefered WYSP (the latest incarnation), WHTQ (latest incarnation better then the one before it), even WZXL what little I have listened rocks harder then MGK.
You know how everybody talks 'bout RFF being soft? It is of my opinion that MGK is the softer version of classic rock, and perhaps s cues older then former YSP or HTQ. what former YSP and HTQ did was go harder, and somewhat newer. just my $0.02.
Prefered WYSP (the latest incarnation), WHTQ (latest incarnation better then the one before it), even WZXL what little I have listened rocks harder then MGK.
You know how everybody talks 'bout RFF being soft? It is of my opinion that MGK is the softer version of classic rock, and perhaps s cues older then former YSP or HTQ. what former YSP and HTQ did was go harder, and somewhat newer. just my $0.02.
Aside from removing the 'All 70's' label, taking Bread, Captain & Tenielle and KC & The Sunshine Band out of the rotation and morphing to classic hits in 1995 or so, WMGK really hasn't done much in the way of updating at all. To me, they're sound like WYSP in their first incarnation as classic rock. I think for classic rock to be a viable format in this day and age, you need to jettison bands like The Beatles, Crosby, Stills & Nash and a few others of the Woodstock generation, out of the playlist. The Stones and The Who and Zeppelin are from that era, but they still have that rock edge to their sound that doesn't let them fall into the 'oldies' category. They need to stop ignoring some of those heavier bands of the 70's, 80's and even 90's now. Pearl Jam have been around for 21 years now. Throw them into the mix...Metallica, too. If it doesn't work, then at least they can say they tried and then tweak the format back to the lighter side. I know - WYSP tried the harder classic rock approach and failed, so why do it with WMGK? I think WYSP failed because of an identity crisis that Philadelphia radio listeners got tired of quickly, going from active, to talk, to active, to classic, to sports. WMGK isn't a bad station, they have solid talent and strong numbers. It just hasn't been brought in to the 21st century yet...
What WMGK, the old WMMR and the old Andy Bloom WYSP had was universal appeal.
Men liked it, women liked it, teens liked it. Throw in Metallica and Ozzie and Black Sabbath
and most of the women and older men go away. Nothing wrong with some of the
grunge era like Pearl Jam, Nirvana, Sound Garden, etc if you pick and choose carefully.
Classic Rock, like Oldies and Classic Hits needs to evolve. One of the problems is that
some of the core artists of the first generation of Classic Rock (old WYSP era) have
moved themselves into the "Soft Rock" arena so they can sell records. Elton John,
Chicago, Sting, Billy Joel, Phil Collins who used to be hip aren't anymore. Springsteen
has the # 1 charted album in the US now, he hasn't defected so far.
Men liked it, women liked it, teens liked it. Throw in Metallica and Ozzie and Black Sabbath
and most of the women and older men go away. Nothing wrong with some of the
grunge era like Pearl Jam, Nirvana, Sound Garden, etc if you pick and choose carefully.
Classic Rock, like Oldies and Classic Hits needs to evolve. One of the problems is that
some of the core artists of the first generation of Classic Rock (old WYSP era) have
moved themselves into the "Soft Rock" arena so they can sell records. Elton John,
Chicago, Sting, Billy Joel, Phil Collins who used to be hip aren't anymore. Springsteen
has the # 1 charted album in the US now, he hasn't defected so far.
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