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Miami/Fort Lauderdale WMIA becomes Magic

I know 106.7 try something similar with dj laz but it did not work. The children of immigrants born here the least music they listen to reggaeton and 949 has that market.
 
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onemusic said:
I know 106.7 try something similar with dj laz but it did not work.
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SBS was copy-pasting the format from sister station KXOL in Los Angeles. The format didn't work at all in L.A. either, especially because NOBODY in Los Angeles knows DJ Laz, which was why their advertising campaign for his show in Los Angeles was "Who The #!@% Is DJ Laz?".
 
onemusic said:
I always wondered why they would say on 939 hd3 the bull Their commercials will say 104.7 Magic
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Their website says it too....I wonder what they're thinking there. Another flip possibly, this time for the translator as well? Or just a fluke?
 
107.5 in Miami tried the 50/50 English/Spanish music mix many years ago with Spanish speaking DJ's. it didn't work. We will see if it works today.
 
Mike Sheridan said:
107.5 in Miami tried the 50/50 English/Spanish music mix many years ago with Spanish speaking DJ's. it didn't work. We will see if it works today.
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The old SuperQ was an attempt at CHR, with English and Spanish music. Such a format got huge ratings all over Latin America.

But in Miami, the Hispanic audience in those years was owned by Y-100. SuperQ never got significantly high ratings, although it was a good combo sale for older-leaning WQBA (AM). And that was about 45 years ago.

At the time of SuperQ, the youth market was all Cuban and Cuban American. Now, the 18-49 and 25-54 market is less than half Cuban (and most of the "Cubans" in that age are English dominant second and third generation) and composed of Nicaraguans, Venezuelans, Colombians, Ecuadorians, Puerto Ricans and a smattering of many others. This new format targets those displaced by socio-political reasons and who are mostly Upper and Middle Income immigrants with good educations and who, no doubt, listened to similar stations in their homeland.

The new Miami format is AC. It's like WFID in Puerto Rico or Aspen in Buenos Aires and similar all or mostly English AC stations all over Latin America which are generally revenue leaders as ad buys in that region are based on income class levels, with much less emphasis on age.

This new format now has the last two weeks of December and the first three of Holiday solidly at #1 in sales demos. We can already see that it is not just working... it is astounding!

It's hard to think of any such astonishing "worst to first" format launches in the last 10 to 15 years.

What many don't understand is that the English language music is researched against Hispanics. There are differences in the playlists from general market AC stations and significant differences in which songs are in the hugest rotations. American/British songs that were hits in Latin America did not ever mirror the U.S. charts. Often similar, but with lots of differences.
 
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DavidEduardo said:
SuperQ was an attempt at CHR, with English and Spanish music. Such a format got huge ratings all over Latin America.

But in Miami, the Hispanic audience in those years was owned by Y-100. SuperQ never got significantly high ratings, although it was a good combo sale for older-leaning WQBA (AM). And that was about 45 years ago.

The new Miami format is AC. It's like WFID in Puerto Rico or Aspin in Buenos Aires and similar all or mostly English AC stations all over Latin America which are generally revenue leaders as ad buys in that region are based on income class levels, with much less emphasis on age.

This new format now has the last two weeks of December and the first three of Holiday at #1 in sales demos. We can already see that it is not just working... it is astounding!

It's hard to think of any such astonishing "worst to first" format launches in the last 10 to 15 years.

What many don't understand is that the English language music is researched against Hispanics. There are differences in the playlists from general market AC stations and significant differences in which songs are in the hugest rotations. American/British songs that were hits in Latin America did not ever mirror the U.S. charts. Often similar, but with lots of differences.
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Good, I listened for a little while a couple of weeks ago and I liked it.. Uh oh there's got to be something wrong here :).
 
sox fan matt said:
So if I'm hearing right, going against Easy 93.1 but station ID's and personalities ONLY in Spanish? It almost sounds like a carbon copy of Easy for the Spanish language population in south Florida ~ am I reading this right?
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I think that sums things up pretty good. I applaud I Heart for trying to be creative for a change. But I just don't see this working long time.
 
DavidEduardo said:
The old SuperQ was an attempt at CHR, with English and Spanish music. Such a format got huge ratings all over Latin America.

But in Miami, the Hispanic audience in those years was owned by Y-100. SuperQ never got significantly high ratings, although it was a good combo sale for older-leaning WQBA (AM). And that was about 45 years ago.

At the time of SuperQ, the youth market was all Cuban and Cuban American. Now, the 18-49 and 25-54 market is less than half Cuban (and most of the "Cubans" in that age are English dominant second and third generation) and composed of Nicaraguans, Venezuelans, Colombians, Ecuadorians, Puerto Ricans and a smattering of many others. This new format targets those displaced by socio-political reasons and who are mostly Upper and Middle Income immigrants with good educations and who, no doubt, listened to similar stations in their homeland.

The new Miami format is AC. It's like WFID in Puerto Rico or Aspen in Buenos Aires and similar all or mostly English AC stations all over Latin America which are generally revenue leaders as ad buys in that region are based on income class levels, with much less emphasis on age.

This new format now has the last two weeks of December and the first three of Holiday solidly at #1 in sales demos. We can already see that it is not just working... it is astounding!

It's hard to think of any such astonishing "worst to first" format launches in the last 10 to 15 years.

What many don't understand is that the English language music is researched against Hispanics. There are differences in the playlists from general market AC stations and significant differences in which songs are in the hugest rotations. American/British songs that were hits in Latin America did not ever mirror the U.S. charts. Often similar, but with lots of differences.
Click to expand...
I really like Magic. I'm a white English language native speaker who picked up Spanish over the years, and the Spanish talkovers don't bother me at all. It sort of reminds me of Grupo Acir's Mix FM in México, which I also enjoy.
 
Seltzer said:
I think that sums things up pretty good. I applaud I Heart for trying to be creative for a change. But I just don't see this working long time.
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That kind of format has worked in the A/C arena for the last roughly 50 years! I don't see any change.
 
Seltzer said:
I think that is correct.
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Some music is in Spanish, and the playlist is research only against Hispanics. Lots of differences in the music based on what was popular in Latin America
 
There still seems to be a lack of recognition that there are stations "like this" all over Latin America with AC songs in English and all the ads and announcing in Spanish. The only things new are 1) having such a format in the mainland US and 2) having a station in the US appealing to middle and upper income first generation Hispanics.
 
There are stations like this worldwide. English music, local language. It's not around anymore, but I remember listening to XHM in Mexico City when it was Azul 89. Similar format musically.
 
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