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WMJJ

C

carolinaradio

I remember going through Birmingham quite a few years ago and listening to Magic 96.5 and it was a very good mainstream AC station. I thought I'd give it a whirl on iHeartRadio today and it sounds like a classic hits station with an identity crisis (playing very occasional 2000s gold AC tracks mixed in with 70s/80s pop/rock/disco classic hits). Kind of out place with Delilah.

When did they change and why? Just wondering. Quite a unique mix...
 
carolinaradio said:
I remember going through Birmingham quite a few years ago and listening to Magic 96.5 and it was a very good mainstream AC station. I thought I'd give it a whirl on iHeartRadio today and it sounds like a classic hits station with an identity crisis (playing very occasional 2000s gold AC tracks mixed in with 70s/80s pop/rock/disco classic hits). Kind of out place with Delilah.

When did they change and why? Just wondering. Quite a unique mix...
Click to expand...

Yep. Been that way for quite some time. Your guess as to why is as good as mine.
 
Magic has been suffering since well before Mix 94.5 got blown up for JOX. The programming has seemed more schizophrenic and the sound quality has really suffered over the years, too. I think it's another case of Clear Channel not really knowing how to make a format shine, for whatever reason. AC ought to be one of the easier formats to have success with, right?
 
Zach said:
Magic has been suffering since well before Mix 94.5 got blown up for JOX. The programming has seemed more schizophrenic and the sound quality has really suffered over the years, too. I think it's another case of Clear Channel not really knowing how to make a format shine, for whatever reason. AC ought to be one of the easier formats to have success with, right?
Click to expand...

Read the Sean Ross columns on this site for some insight into the weird state of AC radio. Mainstream AC stations have gotten progressively hotter and the time for pop songs to cycle from CHR to AC is considerably shorter. While many stations have gotten away from 70's titles, they're not gone yet. Therefore, it's entirely possible for a mainstream AC station to segue from England Dan & John Ford Coley into Pink and nobody blinks an eye.
 
johndavis said:
Zach said:
Magic has been suffering since well before Mix 94.5 got blown up for JOX. The programming has seemed more schizophrenic and the sound quality has really suffered over the years, too. I think it's another case of Clear Channel not really knowing how to make a format shine, for whatever reason. AC ought to be one of the easier formats to have success with, right?
Click to expand...

Read the Sean Ross columns on this site for some insight into the weird state of AC radio. Mainstream AC stations have gotten progressively hotter and the time for pop songs to cycle from CHR to AC is considerably shorter. While many stations have gotten away from 70's titles, they're not gone yet. Therefore, it's entirely possible for a mainstream AC station to segue from England Dan & John Ford Coley into Pink and nobody blinks an eye.
Click to expand...


there are stations that can do this well...and then you have stations that can't, like WMJJ and WMXS in montgomery (which sounds too much like WHHY)
 
AC has seen very big changes in just the past several years. A lot of AC's are either starting to sound more like Hot AC's once did (B-101 Philadelphia, B-98.5 Atlanta, Lite FM NYC, etc). Some, especially in smaller markets, are still conservative and play 70s music.
Magic, though, is almost too old to call AC ("Adult Contemporary"). Check out this hour this morning, courtesy of yes.com:

U2 - I Still Haven't Found What I'm Looking For
Madonna - Lucky Star
David Essex - Rock On
Cyndi Lauper - Girls Just Want to Have Fun
Styx - Babe
REM - Losing My Religion
Billy Joel - She's Got A Way
Queen - You're My Best Friend
Fleetwood Mac - Little Lies
ABBA - Dancing Queen
Naked Eyes - Always Something There To Remind Me
Steve Miller Band - Rockin' Me
Train - Drops Of Jupiter

The next hour included Seals and Crofts, INXS, Mellencamp, Michael Jackson, etc., with "Photograph" by Nickelback being the only somewhat recent track played. I wonder if those occasional 2000s songs are thrown in to keep the station classified as AC, which might help in the sales department. Nice work, CC
 
carolinaradio said:
U2 - I Still Haven't Found What I'm Looking For
Madonna - Lucky Star
David Essex - Rock On
Cyndi Lauper - Girls Just Want to Have Fun
Styx - Babe
REM - Losing My Religion
Billy Joel - She's Got A Way
Queen - You're My Best Friend
Fleetwood Mac - Little Lies
ABBA - Dancing Queen
Naked Eyes - Always Something There To Remind Me
Steve Miller Band - Rockin' Me
Train - Drops Of Jupiter
Click to expand...

If the target is a 35 - 45 year old woman, that's a pretty good hour of music.
 
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