At noon today, iHeartMedia relaunched CHR “100.3 Kiss-FM” WMKS High Point/Greensboro NC as “Hits 100.3“.
The change comes with a more pronounced Rhythmic lean to its music with the first three songs consisting of Jack Harlow “What’s Poppin”, 24KGoldn ft. Iann Dior “Mood” and Dua Lipa ft. DaBaby “Levitating”.
The staton took shots at Dick Broadcasting CHR 107.5 WKZL and Entercom Hip Hop “102 Jamz” WJMH in its build-up claiming that their market research said that listeners only liked one out of every four songs on WJMH and that WKZL played too many commercials.
