I find it odd that a Rhythmic AC station does all-Christmas, but whatever. What I find odder is that a Rhythmic AC that does all-Christmas seems to be doing it with a complete absence of Mariah Carey. None of her songs are in their list of most-played songs, nor in their Recently Played log.
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WMOV's Mariah-free Christmas
- Thread starter Miguelito
- Start date
So did I
It's possible, over the seven weeks between early November and Christmas, that some artists or songs get rested and brought out later in the season. I'm pretty sure WLTW does that. I don't think they play all songs in the same rotation for the entire season.
Does the average listener notice? Probably not. But there is a science to the Christmas format. The Christmas song playlist has been heavily researched and doesn't vary from year to year. I guess they feel they can't just set it on autopilot.
Does the average listener notice? Probably not. But there is a science to the Christmas format. The Christmas song playlist has been heavily researched and doesn't vary from year to year. I guess they feel they can't just set it on autopilot.
When it comes to the format's perennials, that's absolutely true. "Holly Jolly Christmas," "White Christmas," "Rudolph," "The Christmas Song" (aka Chestnuts Roasting), "Jingle Bell Rock," and even "Feliz Navidad" are several decades older than the Carey song, and all were already holiday standards 30 years ago. Once again, the target audience (largely far out of our demographic in gender and age) expects to hear these songs every year around this time. Only a few new songs ever make the grade each year; often not one does. "All I Want for Christmas" was one of the lucky ones. When you take that into account, as well as the fact that the Christmas radio audience has proven receptive to different artists' renditions of those familiar songs, you'll see just how illogical the idea of Christmas playlist burnout is. Most stations only play 250 or fewer songs -- and dozens fewer individual titles -- during the four to eight weeks they pre-empt their standard fare. If the audience keeps coming back every November or December and isn't aging out, very little is going to change. It ain't broke. Don't fix it just because it doesn't suit your musical taste.
A few small-town stations have a more-expanded holiday playlist to cover everything from R&B to country. There are a few that I will easily listen to during the Christmas season online because they don't just air the same Mariah Carey, Andy Williams and Burl Ives repeat ad nauseum all day long until 11:59 PM on 12/25.
A Christmas Eve tradition is to stream A Smooth Jazz Christmas, the holiday mix that is aired on WSBZ 'The Seabreeze' in Fort Walton Beach. I'll bet $20 that no other commercial FM station in the U.S., or even non-comm, runs some of the holiday songs they do.
A Christmas Eve tradition is to stream A Smooth Jazz Christmas, the holiday mix that is aired on WSBZ 'The Seabreeze' in Fort Walton Beach. I'll bet $20 that no other commercial FM station in the U.S., or even non-comm, runs some of the holiday songs they do.
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