• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WMRK 107.9 Foramt Change

A "source" says: Rick Peters was out this weekend with "The Moneyman" and overheard 107.9 was changing to Classic Rock to corner the market on all rock in Montgomery. As of April 1. How about it Greg Budell? You in on that? No details on 96.1 but from what we hear, its a done deal on 107.9 since ratings are stuck. Maybe Mark Montiell going to cumulus helped push them over the edge. What hear you? Makes sense tho. Just Greg's afternoon show.
 
I don't see it, personally. But, I've been wrong before. ;D
 
passtheword said:
Zach said:
April 1st, huh?

April Fool's right? :D

Crazier things have happened, though I can't imagine the talk format on 107.9 'reeling' that much. With that said..."107-9 The Gump" really rolls off the tongue well. ;)
 
sflaboy said:
You guys are idiots.

I take exception to that.




I triple-dog-dare you to say '107-9 the Gump' ten times fast, and then try to tell me it doesn't get easier each time! ;D
 
The Gump isn't going on 107.9 cause the station isn't owned by Bluewater - even though BW does own ALL intellectual property on 107.9. Nice try guys.
 
How come Bluewater apparantly has NOT put a new transmitter on 1170 to replace the tin can sound of the present rig?

This was promised on this board last year by "Rick Peters".
 
Hey Buster...because Bluewater is spending the money on a 200k HD project for WQKS that will result in 2 more translators (Gump + 2 others) at the top of Channel 32. Money better spent. Anyone want to weigh in on what formats should go on 100.5 and 107.1?
 
I stand corrected. 107.9 is not stuck in ratings, it's selling well and there is no talk of classic rock coming to bluewater, sooner than you think anyway.

btw. what did rick sell to get that magical 200k, cause it sure as hell aint commercials and hes maxed out on credit
 
sflaboy said:
Anyone want to weigh in on what formats should go on 100.5 and 107.1?

Polka on 100.5 and 1960s cartoon themes on 107.1 :D
 
Edge, you don't know crap about Bluewater's finances. And a company that does over a quarter million a month is obviously selling a few spots. Back to the drive through with you - you have a customer.
 
Maybe Edge does not know "crap" about Bluewater's finances but that company went bankrupt in 2010. The same company paid almost 12 million for the stations, and they are now worth around 4 million in today's radio marketplace. This is true not only for these stations, but also for most broadcast stations in general. It is rough going in radio these days.

In 2011 the big biller WBAM lost 31% of it's audience from last survey period Persons 25-54 6AM-12M. Bluewater is the third ranked cluster in Montgomery. The WBAM loss may hurt billings at this critical time in rebuilding Bluewater.

Putting 200K into HD radio is a waste of money...no one is buying HD radio, except in some new cars. Money would be better spend (if Bluewater has 200K cash) on air talent and promotions.

Edge, to see past Bluewater performance, go to FCC.Gov, select AM query, and search WACV.
filed applications and you can find a look at the expenses and projections filed with the court as an attachment to the filings.

You will see details of the bankrupcy, and also see the Bluewater forward looking billing projections. That way you can learn more about the finances of Bluewater.
 
I don't think many people beyond public radio are putting on new HD transmitters for the sake of HD. There's usually an ulterior motive, i.e. rebroadcasting something on an FM translator.

Dunno if that's what they're doing here, but it is the only thing that makes (fiscal) sense.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom