> >
> > Has anyone seen the demos for the period? That time period
>
> > on Sunday has much for potential and I wonder why shows
> like
> > this cater to a non-growing audience -- seems very niche,
> > limited audience spending strengh etc. Your thoughts
> please.
> >
>
I think it all has to do with selling advertising. Sunday usually isn't a big day for your typical advertisers, regardless of what the rating demos are. So stations go out and find the mom and pop type of businesses and sell them these type of programs. CC wouldn't have expanded Leo Greco's Sunday morning show on WMT until 3pm (7 1/2 hours of Leo each Sunday!) unless there were advertisers.
Dave Franklin's Sunday morning polka show lasted for 40 years on KCRG, even when they were a top 40 station throughout the 70s, because it had a lot of sponsors.
And of course, the program lives on at KMRY today for the same reason.