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WMTX ads suggest listening to another station

I

iimutt

A few times I have pulled up Mix 100.7 on my radio and heard ads suggesting listeners check out their sister stations.

An ad for Kane comes on encouraging listeners to tune in to his show. Why would they try to drive listeners away from their own morning show?

Then another ad comes on suggesting they instead tune to Thunder 103.5 which plays a completely different style of music.

Are the same type of ads being played on FLZ and Thunder directing listeners to Mix? Is something possibly planned for Mix and they are trying to get listeners to move to their other stations for now? Or is Mix doing that well that they are trying to get the word out on their other stations?
 
In Orlando last week, for the first time ever I heard on one cc FM station (WTKS) cross promoting one of their AM sister stations (WYGM) telling listeners that if they have an HD receiver they could hear that station it on another cc FM's (WJRR) HD-2.
 
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