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WMVX Beverly a mighty 50,000 watts

Dan S. mentions it on b-r-i...WMVX 1570 Beverly now 30kW days and 85w nights has apparently been
granted their increase to 50kW day

http://radio-locator.com/cgi-bin/pat?call=WMVX&service=AM&status=C&hours=D

Watch out CBS, Entercom, CC and other big owners, you got a flamethrower comin' at ya
from Essex County!
(In all honesty I have picked it up in the car in part of central NH etc. As usual the map above is
probably very optimistic.)
Probably staying the same format wise.

http://www.viva1570.com/

And no that isn't the skyline of Beverly you're seeing.

(Site still calls them "WNSH-AM")
(Dan adds it might increase them by 29 per cent and maybe it's not huge but of course I would
think claiming "50,000 watts" is a good sell to advertisers. It may help recep. in some areas.)

Transmitter site apparently in a rocky area to the right of an Endicott Coll. baseball field...
go to radio-locator, click on the GPS co-ord then use the satellite feature of google maps
 
At one point WNBP in Newburyport took on the calls WNCG which stood for Newburyport-
Coast-Gloucester (1987-91 acc to Wiki); the previous few years they were WCEA, more
of a coastal image with those calls.

Given its Spanish language, la Costa?
la música para los peces
 
Gotta agree with Dighton on this one.Blowing up WPEP for what essentially is a 50 kW daytimer, as AM becomes more of a foreign-language/brokered time desert.... yuck.
 
DG02816 said:
Gotta agree with Dighton on this one.Blowing up WPEP for what essentially is a 50 kW daytimer, as AM becomes more of a foreign-language/brokered time desert.... yuck.

What can you do when the advertisers want nothing to do with AM because of its heavy 55+ listenership? Either go ethnic, which is a captive AM audience without any Boston FMs serving it, or sell your airtime to anyone with the money to pay for it and let that guy worry about whether anyone is listening and how old the listeners might be. At least the ethnic stations provide a service to a specific audience. The dollar-a-holler crowd are borderline scammers, fleecing suckers who think that just because their programming is being broadcast it's actually being listened to. Actually, when they sell their time to one-hand-on-the-Bible-the-other-on-Grandma's-checkbook Godcasters, they become borderline scammers selling to borderline scammers, so I guess they deserve each other.
 
It's not going to change format. 30kW, 50kW... we're talking a little less than 3dB of gain by going from 30kW to 50kW. I don't even think the additional electric bill is worth it, especially with something that high on the dial and that directional.
 
WNTIRadio said:
It's not going to change format. 30kW, 50kW... we're talking a little less than 3dB of gain by going from 30kW to 50kW. I don't even think the additional electric bill is worth it, especially with something that high on the dial and that directional.

WMVX is and will continue to be nondirectional. What appears to be a directional pattern is simply the result of salt water (5000 mS/m) to the south and rocks (1 mS/m or less) to the north. The station programs in Spanish and the reason for the power increase is, rather obviously, to increase the signal strength in Lawrence, where Spanish is most residents' language of choice. Even at 50 kW, however, I do not believe that WMVX will city-grade (5 mV/m) Lawrence, but the 50 kW will get them a little closer.
 
VoiceofWayne said:
N1WVQ said:
It still hurts that WPEP was killed off for this.

I don't blame you, especially since being hyper-local is the one thing that can help AM radio.

Is WMVX's programming local? If the Hispanic community of northeastern Massachusetts is still listening to AM, wouldn't that make WMVX "hyper-local"? What good does being hyper-local in English do if the English speakers are listening to Boston FMs?
 
Meanwhile it looks like 1570's former calls will prob wind up on the 94.7 country in NY...
a couple days ago they applied for WNSH calls (now being parked in Minn. I think)
 
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