• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WMVX new format

VODood said:
Dave, keep in mind that Lake is a flanker, protecting WMJI. It's job is to take cume from WNCX, WQAL and WDOK. I don't think it'll hurt V107 severely ( but will affect it) as it targets a more eclectic audience. Hence why I don't believe much $$ will be invested in the station, ie talent, marketing, etc.
Click to expand...

Makes sense. In the " play anything mode " The Lake does duplicate titles from the 3 CBS outlets and shold impact TSL and cume on those competitors. As far as " I don't believe much $$ will be invested ...ie talent, marketing ,etc. " I chuckle. After all, when was the last time any station anywhere actually invested in the product or marketing that product?

You have to admit, it takes very little time to trademark a moniker, assemble a music list, cut some liners, change a web site, and flip the format. Expedient, efficient, dispruptive and certainly attention getting! Thats the muscle of the corporate giant.
 
Observations from the east end of Erie. The Lake in Buffalo has been on the air for about seven years here doing AOR/Classic Rock on 107.7 with a rimshot signal from hill 40 miles outside of the market. It has a lame, laid-back-Larry presentation and barely breaks a 2 share with the wind at its back. At least Cleveland's Lake, although canned, sounds vital.

Just once I'd like to hear a positioning statement on a radio station, "Playing what we want, as long as it tests well." Or maybe "We have 357 songs in our computer. You're bound to like one of them."

From what's been written here, I concur with the theory that Cleveland's Lake is a flanker... a stone in its competitions' shoes, taking a share from each station.

BTW, word is John Gorman made out pretty well adding CHR titles to WMM$. He tried the same approach when he consulted WPHD Buffalo. It crashed. Oh yeah, and Sister Lorraine asked me to remind the board that it was John The Baptist whose voice "cried out in the wilderness," not the prophet Elijah. CCD is now over and we return to your regularly scheduled programming already in progress.
 
Element9 said:
Observations from the east end of Erie. The Lake in Buffalo has been on the air for about seven years here doing AOR/Classic Rock on 107.7 with a rimshot signal from hill 40 miles outside of the market. It has a lame, laid-back-Larry presentation and barely breaks a 2 share with the wind at its back. At least Cleveland's Lake, although canned, sounds vital.

Just once I'd like to hear a positioning statement on a radio station, "Playing what we want, as long as it tests well." Or maybe "We have 357 songs in our computer. You're bound to like one of them."

From what's been written here, I concur with the theory that Cleveland's Lake is a flanker... a stone in its competitions' shoes, taking a share from each station.

BTW, word is John Gorman made out pretty well adding CHR titles to WMM$. He tried the same approach when he consulted WPHD Buffalo. It crashed. Oh yeah, and Sister Lorraine asked me to remind the board that it was John The Baptist whose voice "cried out in the wilderness," not the prophet Elijah. CCD is now over and we return to your regularly scheduled programming already in progress.
Click to expand...

you rock....love the post..
 
Element9 said:
Observations from the east end of Erie. The Lake in Buffalo has been on the air for about seven years here doing AOR/Classic Rock on 107.7 with a rimshot signal from hill 40 miles outside of the market. It has a lame, laid-back-Larry presentation and barely breaks a 2 share with the wind at its back.
Click to expand...

Oooh! Oooh! Let me make a second connection to Cleveland with that station!

:)

107.7 Wethersfield Twp NY used to be owned by Adelphia, and was a Buffalo market FM sports talk station.

Several of its personalities also appeared on Adelphia's Empire Sports Network, which actually got cable carriage on Adelphia's cable system as far south as...Cleveland. (It used to be on cable channel 17, IIRC.)

This has nothing to do with "106.5 The Lake", pre or post-stunt, but I had to get it out of my head...sorry!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom