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fmradionuts
Guest
What happend to WMYI 102.5's HD signal? It's gone, no HD-1 or HD-2! I liked the HD-2, it had a mix of currents and 90's without the rap! ???
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I am actually surprised that someone noticed the HD channels were down. Less surprised that it is one of use radio geeks, but with such a huge analog installed base, IMHO HD is something that is a solution looking for a problem.
Here's a real shocker from a couple weeks ago: my station did an interview with a local artist... and two fans had to go out to the car to listen to the interview because THEY DID NOT OWN A RADIO IN THEIR HOME! That's Trouble with a capital T...
Here's a real shocker from a couple weeks ago: my station did an interview with a local artist... and two fans had to go out to the car to listen to the interview because THEY DID NOT OWN A RADIO IN THEIR HOME! That's Trouble with a capital T...
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Art Sutton
Guest
DudeFan said:I am actually surprised that someone noticed the HD channels were down. Less surprised that it is one of use radio geeks, but with such a huge analog installed base, IMHO HD is something that is a solution looking for a problem.
Here's a real shocker from a couple weeks ago: my station did an interview with a local artist... and two fans had to go out to the car to listen to the interview because THEY DID NOT OWN A RADIO IN THEIR HOME! That's Trouble with a capital T...
I agree but what will be a bigger deal is when they put radios in cars that don't have analog AM and FM radios. WE can make it without radios in a house.....I'm not sure how much listening in done in people's houses any more...but in the automobile...that's where the war is won or lost.
Art Sutton said:WE can make it without radios in a house.....I'm not sure how much listening in done in people's houses any more...but in the automobile...that's where the war is won or lost.
I'm used to hearing that from people who don't consider radio a primary medium but I'm surprised to see a pro like you thinks that.
According to Arbitron, 38.8% of each AQH comes from in-home listening. 38.6% of mornings, 27.9% of middays, 30.4% of afternoons, 58.9% of evenings and 48.6% of weekend listening.
As for IBOC, I just read a column from one of the industry research consultants that ran out and bought one of the $99 Radio Shack IBOC receivers. He lives and works in New Jersey and can get analog service from both Philly and New York... and the IBOC reception was spotty at best and non-existent without stringing up a big wire dipole.
That does not bode well for IBOC digital service. Isn't spotty indoor service the reason why folks say AM got killed by FM?
Sometimes you have to wonder about the logic of the commercial radio industry.
By the way, some of the big pubcasters have gotten IBOC promotion right. They run promos saying that you can hear their digital service if you buy a new radio, and that if you buy the new radio, you can get channel 2, which has XXX format, which plays XXX, and channel 3, which has XXX format and plays XXX.
That does not bode well for IBOC digital service. Isn't spotty indoor service the reason why folks say AM got killed by FM?
Sometimes you have to wonder about the logic of the commercial radio industry.
By the way, some of the big pubcasters have gotten IBOC promotion right. They run promos saying that you can hear their digital service if you buy a new radio, and that if you buy the new radio, you can get channel 2, which has XXX format, which plays XXX, and channel 3, which has XXX format and plays XXX.
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fmradionuts
Guest
I was down in Greenville a few days ago, I was suprised that 96.7 The Buzzard had good processing on the HD side, I think the analog sounds good too. WESC's HD-2 must had been down for a while, I've never heard it. WSSL's sounds good, HD-1 and HD-2 (Christian). I wonder if Clear Channel Asheville is taking anything HD? One thing that drives me nuts is it being called "High Definition"...It is NOT High Definition, it stands for "Hybrid Digital"-per Ibiquity! I guess a play on HDTV's marketing! ;D
Especially in a market the size of GSP, the battle is definitely won or lost in the car. I agree.
In our little market, though, we have a unique solution to the in-home problem. And yes, it's a problem, because fewer and fewer folks have radios in their homes. I think a whole lot of that issue derives from the fact that you have to spend some bucks to get a receiver that sounds decent, but I digress... I know it's old-fashioned, but one of our stations is still on TV, on the local cable channel. They run ads on the screen in rotation, while our station plays in the background. It's amazing how many of our listeners call in to say they were "listening on the TV". So instead of Good Morning America on TV, lots of folks are listening to our morning show instead. It's a neat idea really, even if it is a bit on the old side.
In our little market, though, we have a unique solution to the in-home problem. And yes, it's a problem, because fewer and fewer folks have radios in their homes. I think a whole lot of that issue derives from the fact that you have to spend some bucks to get a receiver that sounds decent, but I digress... I know it's old-fashioned, but one of our stations is still on TV, on the local cable channel. They run ads on the screen in rotation, while our station plays in the background. It's amazing how many of our listeners call in to say they were "listening on the TV". So instead of Good Morning America on TV, lots of folks are listening to our morning show instead. It's a neat idea really, even if it is a bit on the old side.
That's pretty slick, Broker. Even if it is very 1980's.
My humble opinion is that instead of concentrating on IBOC, radio really ought to be concentrating on compelling programming and then making it easy to get no matter how the audience member wants to listen whether that is over the air, streaming, mobile audio, or cable TV. The more ways to listen, the better.
My humble opinion is that instead of concentrating on IBOC, radio really ought to be concentrating on compelling programming and then making it easy to get no matter how the audience member wants to listen whether that is over the air, streaming, mobile audio, or cable TV. The more ways to listen, the better.
Hey, as a pragmatist, who cares if you have to go "back to the future" to market your station. If you can get your station on a cable channel as background music, you've indeed made it into their home and that counts for a lot these days. Way to go!
thebroker said:Especially in a market the size of GSP, the battle is definitely won or lost in the car. I agree.
Yes, it's definitely won or lost in the car... and in the home and at work. Why are radio operators so willing to limit the appeal of radio to "in the car" when that is what radio's harshest critics say? "It's just an in-the-car medium, I need to reach people at home." Arbitron says 38% of listening is in-home. Are you completely discounting that? Or is it that you believe you can run your business successfully while writing off 38% of your customers?
"In our little market, though, we have a unique solution to the in-home problem. And yes, it's a problem, because fewer and fewer folks have radios in their homes.
Is that anecdotal or can you cite a source on that?
It's amazing how many of our listeners call in to say they were "listening on the TV".
I'm fascinated by the way radio owners and managers diss Arbitron for having a sample size they deem too small, but then base business decisions on comments made by the handful of people they run into or who call the station.
I suppose my statement about fewer folks having radios in the home is anecdotal. However, just think about it. You can't count any of us, because we are radio folks...I have three high-priced radios in my home...but a good number of folks I visit do not have radios in their home apart from the alarm clock or an emergency weather radio. I suppose technically maybe the same percentage of people still have radios in their homes. The point I meant to make, though, is that that radio in a household is not nearly as integral part of life as it once was. When you get home, you don't turn on the radio...you turn on the TV. It's a habit, and it's one reason we stay on the cable channel.
If you want to challenge my reasoning in listening to the listeners who call in, I'll give you an example of why I think I SHOULD. For years, my stations have been on the cable system. In the spring, the cable company here in town got a new owner, and they decided they'd yank my station. Just so happens, they pulled the plug on the morning of our Primary Election. Here in town, we are the ONLY place for election coverage, unless you want to wait two days for the newspaper. We are too far away from either Knoxville or Lexington to get decent coverage. Anyway, at the end of the day, folks were coming home, turning on Channel 13 on their TV, and expecting to hear election results. Instead, they heard canned country music. Of course, the phone started ringing. (Turns out, by the way, that when we told them to tune in to the radio station, MANY of them didn't have radios handy.) In total, we logged over 300 calls that night from folks who were aggrivated that they couldn't hear our station on the cable channel. The next day, so many people called the cable company that we were back on in short order. There are 12,000 people in our town. 300 of them called in that one specific night. That's about 3.5% of my community, calling into the radio station. That, to me, sends a pretty strong message. If that many are calling, how many aren't?
Arbitron DOES have too small a sample size, and their methodology is incredibly flawed. However, I do not care what Arbitron has to say about my station or my market. I don't subscribe, I don't sneak to find out what my numbers are, and I don't care. I think owners are very wise in listening to members of their community even when they ignore Arbitron. Arbitron offers bare numbers, which are very much subject for interpretation, on a confidential basis. When John Q. Listener calls in to talk to me about something, I am able to ask questions and really find out why he holds the opinion he does. Yes, I value that MUCH more than an Arbiton report.
I think one of the real virtues of local radio is the ability to connect with listeners. We adjust our playlist based upon requests, and sometimes we even add music based upon our listeners asking us to do so. We hold regular listening sessions where we ask the public what they want to hear on our stations. No, not everybody in town calls or participates. However, a good number do, and we continually get new faces and callers. That, to me, says the folks who "participate" with our stations represent a broad spectrum of our market. And, I'll listen to my listeners forever before I even cast a doubtful eye at an Arbitron report. If you want to attack me for basing "business decisions on comments made by the handful of people" I run into, or the folks who call, then GUILTY as charged. Keep in mind, though, that the "handful" is pretty large, and if I didn't listen to the folks I'm here to serve, I wouldn't be worth my salt, pardon the pun, as an owner.
If you want to challenge my reasoning in listening to the listeners who call in, I'll give you an example of why I think I SHOULD. For years, my stations have been on the cable system. In the spring, the cable company here in town got a new owner, and they decided they'd yank my station. Just so happens, they pulled the plug on the morning of our Primary Election. Here in town, we are the ONLY place for election coverage, unless you want to wait two days for the newspaper. We are too far away from either Knoxville or Lexington to get decent coverage. Anyway, at the end of the day, folks were coming home, turning on Channel 13 on their TV, and expecting to hear election results. Instead, they heard canned country music. Of course, the phone started ringing. (Turns out, by the way, that when we told them to tune in to the radio station, MANY of them didn't have radios handy.) In total, we logged over 300 calls that night from folks who were aggrivated that they couldn't hear our station on the cable channel. The next day, so many people called the cable company that we were back on in short order. There are 12,000 people in our town. 300 of them called in that one specific night. That's about 3.5% of my community, calling into the radio station. That, to me, sends a pretty strong message. If that many are calling, how many aren't?
Arbitron DOES have too small a sample size, and their methodology is incredibly flawed. However, I do not care what Arbitron has to say about my station or my market. I don't subscribe, I don't sneak to find out what my numbers are, and I don't care. I think owners are very wise in listening to members of their community even when they ignore Arbitron. Arbitron offers bare numbers, which are very much subject for interpretation, on a confidential basis. When John Q. Listener calls in to talk to me about something, I am able to ask questions and really find out why he holds the opinion he does. Yes, I value that MUCH more than an Arbiton report.
I think one of the real virtues of local radio is the ability to connect with listeners. We adjust our playlist based upon requests, and sometimes we even add music based upon our listeners asking us to do so. We hold regular listening sessions where we ask the public what they want to hear on our stations. No, not everybody in town calls or participates. However, a good number do, and we continually get new faces and callers. That, to me, says the folks who "participate" with our stations represent a broad spectrum of our market. And, I'll listen to my listeners forever before I even cast a doubtful eye at an Arbitron report. If you want to attack me for basing "business decisions on comments made by the handful of people" I run into, or the folks who call, then GUILTY as charged. Keep in mind, though, that the "handful" is pretty large, and if I didn't listen to the folks I'm here to serve, I wouldn't be worth my salt, pardon the pun, as an owner.
Right on broker.
Arbitron doesn't necessarily reflect reality. It only consistently reflects what their methodology says reality should be.
Radio lost its way when it decided to do everything by the numbers rather than concentrating on listening to what its most passionate users say they expect it do be.
If you don't serve first, then you're playing the who plays the best researched list of tunes.
Even in a city the size of Columbia, for example, if some item of breaking local news hit on a weekend, there is NO RADIO STATION that would or could cover it. WVOC stopped having a team of reporters on the street 10 years ago... and it's a News/Talk station and it stopped carrying local news on the weekends 15 or so years ago. Folks are getting trained to tune into TV and TV only for news and information and service. And who's fault is that?
Arbitron doesn't necessarily reflect reality. It only consistently reflects what their methodology says reality should be.
Radio lost its way when it decided to do everything by the numbers rather than concentrating on listening to what its most passionate users say they expect it do be.
If you don't serve first, then you're playing the who plays the best researched list of tunes.
Even in a city the size of Columbia, for example, if some item of breaking local news hit on a weekend, there is NO RADIO STATION that would or could cover it. WVOC stopped having a team of reporters on the street 10 years ago... and it's a News/Talk station and it stopped carrying local news on the weekends 15 or so years ago. Folks are getting trained to tune into TV and TV only for news and information and service. And who's fault is that?
>>The point I meant to make, though, is that that radio in a household is not nearly as integral part of life as it once was. When you get home, you don't turn on the radio...you turn on the TV. <<
That change occurred in some parts of the country in the 50's, in others the 60's.
I'm sure you run a very successful little operation and I'm all for it. I just have a hard time with the logic of this business sometimes. i.e. Arbitron's audience is too small and too flawed. I know, I'll ask the first six people I meet!
It's not like I'm a big Arbitron defender. It's too expensive and the diary is an ancient methodology. Both of those things are the result of radio's refusal to back a competitor to Arbitron. The computer industry did it and it's working well. Concerned about a Intel monopoly, companies made sure that AMD got enough of their business to counterbalance their market dominance. Today, there is real competition in the chip business.
I just have a hard time accepting the backwater culture of this business. No wonder Internet advertising is set to pass radio advertising. If radio operators ran Google, there'd be no measurements such as web page views and unique visitors. Google would just try to get advertisers to accept their numbers based on what their neighbors said.
That change occurred in some parts of the country in the 50's, in others the 60's.
I'm sure you run a very successful little operation and I'm all for it. I just have a hard time with the logic of this business sometimes. i.e. Arbitron's audience is too small and too flawed. I know, I'll ask the first six people I meet!
It's not like I'm a big Arbitron defender. It's too expensive and the diary is an ancient methodology. Both of those things are the result of radio's refusal to back a competitor to Arbitron. The computer industry did it and it's working well. Concerned about a Intel monopoly, companies made sure that AMD got enough of their business to counterbalance their market dominance. Today, there is real competition in the chip business.
I just have a hard time accepting the backwater culture of this business. No wonder Internet advertising is set to pass radio advertising. If radio operators ran Google, there'd be no measurements such as web page views and unique visitors. Google would just try to get advertisers to accept their numbers based on what their neighbors said.
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